The newly launched Animal Crossing: New Horizons has become an unexpected way for brands to engage with players during a time when businesses are operating outside of their usual retail channels—as evidenced by the launch of Marc Jacobs-designed Animal Crossing clothing. Players can now use the free download codes to dress their in-game avatar in outfits from the label, including shirts, dresses and accessories. In all, there are six styles Marc Jacobs created and shared in partnership with @AnimalCrossingFashion Archive, a self-described "fashion photographer documenting social distancing era style."
While the fashion industry has been hit particularly hard by retail store closures, brands are offering virtual experiences to engage and entertain fans at a time they may not have a need to expand their real-life wardrobe.
Image Credit: Marc Jacobs