Bars, clubs and other entertainment venues have been devastated by the global pandemic but live online experiences like NEFT Vodka's virtual cocktail parties are popping up as an alternative to in-person experiences. The ultra-premium vodka brand will now be hosting a weekly Facebook Live streaming show to raise financial support and awareness for bartenders and service industry professionals who are now out of work. Each week, the brand will be matching donations to a dedicated fundraising page, offering up to $10,000 per week.
While people will want to experience the shows in real-time, the replays can also be viewed on NEFT's Facebook page. Viewers can expect to join experts from the food and spirits industries to pick up new tips, tricks and recipes and participate in games.
Image Credit: NEFT