Eve Bar, the London venue from chef Adam Handling, created a collection of NFT cocktails inspired by the bar's own signature drinks. The collection of 13 digital assets was created with local artists and bartenders and it will help to grow awareness for non-fungible tokens within the hospitality industry.
The art within the NFT Cocktail Menu Collection will be auctioned on the OpenSea marketplace and the prized digital assets will be paired with a recipe card and an undisclosed number of complimentary cocktails at Eve Bar. Those who own the NFTs will not only get the secret recipe for their cocktail but also an in-person or digital masterclass with the bartender who created the concoction. While the prices of the digital assets will vary, some go up to about two Ethereum or about $5,600 USD.
Why This Trend Is Growing
- NFT Menu Collections
- Opportunity for bars to create their own collection of NFT cocktails inspiring them from their signature drinks.
- Auctioning NFT Cocktails
- NFT cocktails can be auctioned on OpenSea marketplace, increasing the value of the product and the uniqueness of the drink itself.
- NFT Masterclasses & Recipe Cards
- An opportunity to provide customers with a unique experience by offering NFT owners an in-person or digital masterclass with the bartender who created their cocktail plus a recipe card.
Industries Being Reshaped
- Hospitality
- Hotels, restaurants, and bars could leverage the growing popularity of NFTs to enhance brand awareness, customer loyalty, and ultimately revenue.
- Art
- Collaborating with artists to create NFT cocktail collections presents an opportunity for joint branding and revenue sharing between the art and hospitality industries.
- Technology
- The use of non-fungible tokens in the hospitality industry creates new marketplaces for digital assets, smart contracts, blockchain innovation, and cryptocurrency payment systems.
