Chotto Matte Launched Its First NFT with Multiple Luxury Benefits
Colin Smith — March 11, 2022 — Business
References: chotto-matte
'Chotto Matte,' the global restaurant brand, has unveiled the first Chotto Matte NFT. This NFT is set to have a full reveal on Tuesday, April 5th, at Chotto Matte's premier event. This event will celebrate the brand's entrance into the Metaverse and the world of web3. There will be multiple attractions at this event to celebrate the NFT, such as Bitcoin-inspired cocktails and costumes.
The NFT itself will be a single-unit, one-time-release valued at over $1 million USD. The reason for the luxury price is the large number of exclusive benefits associated with this NFT. The owner will receive personal invitations to every Chotto Matte restaurant opening around the world, complete with a first-class flight, five-star accommodations, and many more exclusive events associated with the restaurant. Essentially, acquiring this NFT solidifies the owner as a Chotto Matte VIP.
Image Credit: Chotto Matte
The NFT itself will be a single-unit, one-time-release valued at over $1 million USD. The reason for the luxury price is the large number of exclusive benefits associated with this NFT. The owner will receive personal invitations to every Chotto Matte restaurant opening around the world, complete with a first-class flight, five-star accommodations, and many more exclusive events associated with the restaurant. Essentially, acquiring this NFT solidifies the owner as a Chotto Matte VIP.
Image Credit: Chotto Matte
Trend Themes
1. Luxury Nfts - The trend of creating luxury NFTs for experiences and/or benefits associated with brands could be applied to other luxury industries such as fashion and travel.
2. Web3 Events - As brands enter the Metaverse and the world of Web3, there will be an increase in the demand for high-end events that align with this technology.
3. Personalized VIP Experiences - As the value of NFTs increases, there will be opportunities to offer personalized VIP experiences for high-value customers in a variety of industries.
Industry Implications
1. Luxury Hospitality - Luxury hospitality brands could benefit from offering NFTs with personalized benefits for high-value customers, such as personalized room upgrades and access to exclusive events.
2. Fashion - Fashion brands could benefit from creating limited edition NFTs that offer personalized styling experiences or exclusive access to fashion shows and events.
3. Travel - Travel companies could offer NFTs that provide customers with personalized travel experiences, such as VIP airport lounge access or exclusive tours, in exchange for a higher-priced ticket or membership.
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