NÜTRL is helping consumers graduate to the next stage of their living situations with a one-time giveaway. The beverage brand is giving one lucky winner $15,000 to put towards a new space in the spirit of graduation season. The campaign kicked off with an epic graduation-like ceremony and party at Hudson Yards. It featured a hilarious commencement speech from SNL star Chris Redd and a live marching band.
While NÜTRL wants to help consumers to graduate from a shared living space into a place of their own, the brand also wants to flavor the winner's parties with a year's supply of NÜTRL Vodka Seltzers. To enter the contest, participants can comment on NÜTRL's social posts on Facebook, Instagram, and Twitter using the #UpgradeYourSeltzer and #Sweepstakes tags.
Image Credit: NÜTRL
Key Themes Behind This Trend
- Graduation-themed Giveaways
- Brands should leverage the graduation season to create graduation-related giveaways to increase engagement on social media.
- Social Media Contests
- Brands can use social media contests and rewards to increase the reach and engagement of their marketing campaigns.
- Seltzer Flavors
- Brands can attract more customers by introducing new and unique flavors of seltzer into the market.
Where This Applies
- Beverage
- Beverage companies can create marketing campaigns around graduation-related themes and host events to increase brand awareness.
- Social Media
- Social media platforms can improve their offering by creating tools, features to help brands organize and manage contests, and rewards campaigns.
- Real Estate
- Real estate businesses can partner with beverage companies to create thematic events around, for example, homeownership holidays.
