In celebration of the holiday season, NÜTRL -- the beloved canned vodka seltzer brand by Anheuser-Busch -- recently expanded its portfolio with the introduction of the limited-release cranberry variety pack featuring four flavors: Classic Cranberry, Cranberry Orange, Cranberry Grapefruit, and Cranberry Apple. The new beverages boast a 4.5% ABV and are made with only simple ingredients -- vodka, seltzer, and real fruit juice.
“The holiday period is the biggest time for cranberry, with 20% of yearly consumption by US consumers happening during Thanksgiving week alone,” says Group Vice President of Beyond Beer, Monica Rustgi. “With hard seltzer being one of the fastest-growing categories in alcohol, NÜTRL wanted to bring consumers the best of both worlds this holiday season with a first-of-its-kind all cranberry seltzer variety pack.”
Image Credit: NÜTRL
What Makes This Trend Stand Out
- Holiday-inspired Beverages
- Opportunity for brands to create limited-edition beverages that cater to seasonal demands and consumer preferences for unique flavor combinations.
- Canned Alcoholic Seltzers
- Rapidly growing category in the alcohol industry with potential for novel flavors and ingredients to differentiate from competitors.
- Simple Ingredient Beverages
- Growing trend of consumers seeking transparency in ingredient lists and preference for products made with simple, natural ingredients.
Sectors Adopting This
- Alcoholic Beverages
- Opportunity for alcoholic beverage companies to capitalize on the growing trend of canned, flavored seltzers with unique offerings that cater to seasonal demands and consumer preferences.
- Consumer Packaged Goods
- Potential for CPG companies to leverage the trend of simple, natural ingredients and create limited-edition products that cater to seasonal demands and consumer preferences.
- Food and Beverage Retail
- Opportunity for retailers to stock up on seasonal and limited-edition beverages that cater to consumer preferences for unique flavors and ingredient transparency.
