The Drop Year contest by MiO, the liquid water enhancer that makes hydrating fun, is geared towards supporting high school gamers when they graduate. The contest is taking place through TikTok and aims to cater to MiO consumers, many of whom have a deep interest in gaming and fall in the category of high school graduates who take a year off between graduation and pursuing a collegiate career.
One lucky winner will be chosen to receive a professional gamer-equivalent starting salary. The contest offers $50k to fund the winner's gap year. In addition, the winner of the Drop Year will receive a best-in-class game room makeover, as well as access to a curated panel of pro-gaming mentors for advice and guidance. To remain hydrated all year, MiO is also giving out a year's supply of its products.
Image Credit: MiO
Key Themes Behind This Trend
- Gaming Scholarships
- Companies can offer scholarships to high school graduates interested in gaming, like MiO's Drop Year contest.
- E-sports Mentorship Programs
- Mentorship programs with pro-gaming mentors can be introduced for high school graduates who want to improve their gaming skills and pursue a career in e-sports.
- Contests Through Social Media Platforms
- More companies can utilize social media platforms like TikTok to engage with their consumers and gain more visibility for their brand, like MiO's Drop Year contest.
Where This Applies
- Beverage Industry
- Beverage companies, like MiO, can integrate gaming-related initiatives into their marketing strategy to better engage with younger consumers.
- Gaming Industry
- The gaming industry can partner with companies to promote scholarships, mentorship programs, and contests aimed at high school graduates who are interested in pursuing a career in e-sports.
- Marketing Industry
- Marketing firms can assist companies in developing social media campaigns and contests, like MiO's Drop Year contest, to increase brand engagement and visibility through platforms like TikTok.
