ZOA Energy and Dwayne Johnson Look For Spirit-Filled College
Grace Mahas — September 24, 2021 — Marketing
References: prnewswire
ZOA Energy recently enlisted the help of Dwayne Johnson to find the college with the most school spirit. The contest, dubbed Big Can On Campus, is the brand's first social media contest and includes an alluring prize -- a free ZOE for each student as well as an unforgettable ZOA-sponsored event. The aim of the promotion is to spread positivity and unite students across the country, a noble mission in light of the impacts of COVID-19.
"As [students] officially kick off their school year it's our honor at ZOA to watch them come to campus, in person or virtually, with such positivity and high energy," said Johnson.
Students and alumni can enter by submitting videos that show off their college pride to TikTok or Instagram with the hashtags #BigCanOnCampus and #Contest as well as tagging @zoaenergy.
Image Credit: ZOA Energy
"As [students] officially kick off their school year it's our honor at ZOA to watch them come to campus, in person or virtually, with such positivity and high energy," said Johnson.
Students and alumni can enter by submitting videos that show off their college pride to TikTok or Instagram with the hashtags #BigCanOnCampus and #Contest as well as tagging @zoaenergy.
Image Credit: ZOA Energy
Trend Themes
1. College Spirit Contests - Opportunity for brands to engage with younger audiences and drive loyalty through social media contests.
2. Energy Drink Marketing Campaigns - Potential to create buzz around a brand and increase sales through promotional events and free product giveaways.
3. Positive Brand Messaging - Brands can use their marketing initiatives to spread positivity and cultivate a sense of community among their target audience.
Industry Implications
1. Beverage Industry - Opportunity to create engaging marketing campaigns for energy drinks, increase brand awareness, and drive sales.
2. Social Media Industry - Opportunity to create platforms to host user-generated content contests and increase user engagement.
3. Higher Education Industry - Opportunity for colleges and universities to collaborate with brands on events and promotional campaigns that increase school spirit and student engagement.
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