This Lucozade Energy on-pack promotion is arriving in partnership with Xbox to offer consumers with access to some great prizes that will enhance their gaming endeavors. The promotion consists of specially marked packs with a QR code that can be scanned by shoppers for a change to win Xbox Series S consoles, Xbox Game Pass Ultimate subscriptions and more. The promotion is arriving in May and will be live through August across the brand's existing product formats.
Head of Lucozade Energy at Suntory Beverage & Food GB&I Zoe Trimble commented on the new Lucozade Energy on-pack promotion saying, "Over two-thirds of people play video games in the UK, and with the rise of Twitch and esports , it’s become a major form of entertainment. Xbox has an exciting year ahead after the launch of Halo Infinite to its platform. Halo Infinite has had over 20 million players jump into the game, making it the biggest launch in the Halo franchise history. Lucozade Energy has a history of gaming and we’re excited to be teaming up with the brand to bring gamers one of our biggest promotions of the year, making every shopper a winner.”
What's Driving This Trend
- Gaming-related Promotions
- Brands can partner with gaming companies to offer promotions that resonate with gamers, helping both brands and gaming companies to expand their reach and appeal.
- QR Code Scanning Campaigns
- QR codes remain an untapped opportunity for companies to engage with consumers in a fun and interactive way, potentially leading to increased sales and brand loyalty.
- Esports and Gaming Culture
- As esports and gaming culture continue to grow, brands can tap into this market to gain more visibility and connect with a younger demographic.
Who This Affects Most
- Beverage
- Beverage companies can look to partner with gaming companies to create unique promotions that resonate with gamers, potentially leading to increased sales and brand loyalty.
- Gaming
- Gaming companies can explore partnerships with other industries, such as the beverage industry, to expand their reach and offer additional value to their customers.
- Consumer Goods
- Consumer goods companies can use QR code scanning campaigns to engage with consumers in new and creative ways, potentially leading to increased sales and brand loyalty.
