Pringles has announced it will be launching a new gaming on-pack promotion as a way to help lucky snackers score some great prizes. The promotion, which will launch in spring 2023, will feature a grand prize of the ultimate PC gaming setup alongside with daily prize draws for a Logitech G Lightspeed gaming headset. The promotion will be arriving in March 2023 on all the brand's standard 165-gram cans in the UK, and will be promoted at point-of-sale (POS) and theater locations in the UK.
Kellogg's UKI Senior Sales Manager Hannah Fearnley spoke on the Pringles gaming on-pack promotion saying, "This is our fifth year running a Pringles gaming activation, so we are really excited to drive engagement and to give our shoppers the chance to win some great prizes. With the ever-increasing popularity of gaming, we’re keen to capture that audience’s attention as the most talked snack amongst those shoppers.’’
Key Themes Behind This Trend
- Gaming Promotions
- Food and snack brands can leverage the popularity of gaming and offer on-pack promotions to engage consumers and drive sales.
- Daily Prize Draws
- Including daily prize draws in on-pack promotions can increase consumer engagement and create a sense of urgency to purchase.
- Ultimate Gaming Setup Prize
- Offering an ultimate PC gaming setup as a grand prize in on-pack promotions can incentivize consumers to participate and create buzz around the brand.
Where This Applies
- Food and Beverage
- Food and snack brands can leverage on-pack promotions to drive sales and engage consumers in the gaming industry.
- Gaming
- Gaming companies and brands can partner with food and snack brands to offer joint promotions and cross-promote products.
- Technology
- Technology companies can provide gaming hardware as prizes for on-pack promotions and increase brand exposure.
