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Top 100 Branding Trends in December

From Mint-Scented Holiday Sweaters to Gaming Sneaker Collabs

— December 11, 2021 — Marketing
The top December 2021 branding ideas dive into a sense of comfort, uplifting and playfulness, and familiarity in the form of retro designs. From the release of historic NFTs to fun-focused skincare sets, brands are tapping into the joy of the season to promote positivity.

From festive coffee cups to limited-edition treats, brands tapped into the spirit of the season with memorable designs that delight the senses. While ORBIT released its own peppermint-scented holiday sweater, Hormel awakened senses with bacon-scented wrapping paper.

With designs focused on fun, hope and a sense of optimism, and messaging that promises a brighter year ahead after tumultuous times, brands are supporting the long-awaited reunions of friends and family members this holiday season.
7
Score
Popularity
Activity
Freshness
100
Sweetly Encouraging Candy Products
Sweetly Encouraging Candy Products
Swizzels Love Hearts Candy Sticks Come with Temporary Tattoos
<
99
Autumnal Peanut Butter Pies
Autumnal Peanut Butter Pies
Reese's Created a Supersized Version of a Peanut Butter Cup
<
98
Convenience Store Cereal Bars
Convenience Store Cereal Bars
This Nature Valley Price-Marked Pack is Rolling Out in the UK
<
97
Meat-Free Mexican Cuisine Products
Meat-Free Mexican Cuisine Products
Barvecue Carnitas Offers a Versatile Option for Recipes
<
96
Festive Celebration Chocolate Products
Festive Celebration Chocolate Products
The Chocolove Holiday Collection Includes Two Varieties
<
95
Satisfying All-Season Ice Creams
Satisfying All-Season Ice Creams
These New Ekselence Ice Creams Come in Six Varieties
<
94
Romantic Beer Campaigns
Romantic Beer Campaigns
A Lockdown Love Story by Heineken Shares Optimism for Bars Reopening
<
93
Festively Illuminated Gins
Festively Illuminated Gins
Raisthorpe Distillery Christmas Light-Up Gins Come in Three Flavors
<
92
Caribbean Soda Mixer Campaigns
Caribbean Soda Mixer Campaigns
This Ting Marketing Campaign Targets Curious Mixologists
<
91
Fiery Flavorsome Hot Sauces
Fiery Flavorsome Hot Sauces
Lola’s Fine Hot Sauce Maintains All-Natural, Vegan Recipes
<
90
Smoky Fruit-Forward Spirits
Smoky Fruit-Forward Spirits
Ritual Sister Smoked Pineapple Spirits are Perfect for Cocktails
<
89
Rich Plant-Based Almond Snacks
Rich Plant-Based Almond Snacks
Raw Chocolate Company Vegan Spiced Chocolate Almonds are Tasty
<
88
Bacon-Scented Wrapping Papers
Bacon-Scented Wrapping Papers
The Hormel Black Label Bacon Wrapping Paper Has a Porky Pattern
<
87
Accessible New-School Wine Brands
Accessible New-School Wine Brands
My Favorite Neighbor Wines are Flavorful Yet Affordable
<
86
Vegan-Friendly Chickpea Snacks
Vegan-Friendly Chickpea Snacks
BRAVE Roasted Chickpeas Now Come in Three New Flavors
<
85
Recyclable Pet Food Pouches
Recyclable Pet Food Pouches
This Monomaterial Pet Food Packaging is Highly Recyclable
<
84
Superhero Popcorn Promotions
Superhero Popcorn Promotions
This Butterkist On-Pack Promotion Celebrates Spider-Man: No Way Home
<
83
Exclusive Mascara Duos
Exclusive Mascara Duos
NARS' Double Climax Mascara Duo is Featured in Its Holiday Collection
<
82
Consumer-Driven Candy Flavors
Consumer-Driven Candy Flavors
Fruittella Summer Fruits Have Been Expanded with a New Flavor
<
81
Crispy Extra-Creme Sandwich Cookies
Crispy Extra-Creme Sandwich Cookies
Oreo Thins Extra Stuf Cookies Boast Additional Creme Filling
<
80
Holiday Themed Marshmallow Treats
Holiday Themed Marshmallow Treats
The Peeps Holiday Candy Collection is Sweetly Themed
<
79
Holiday Beauty Delivery Services
Holiday Beauty Delivery Services
Benefit Cosmetics Teamed Up with Uber Eats to Delivery Products
<
78
Creamy Caramel Plant-Based Liqueurs
Creamy Caramel Plant-Based Liqueurs
Dirty Cow Caramel Bombshell Cre*m Liqueur is 100% Vegan
<
77
Halloween Flick-Inspired Coolers
Halloween Flick-Inspired Coolers
This Drinks Cooler is Inspired By a Classic Disney Holiday Film
<
76
Accessible Men's Haircare Products
Accessible Men's Haircare Products
These PompStyl Haircare Products Come in Four Varieties
<
75
Special Holiday-Edition Lipsticks
Special Holiday-Edition Lipsticks
NARS Launches a Special Holiday-Ready 2021 Cosmetic Collection
<
74
Cryptocurrency Coin Toss Giveaways
Cryptocurrency Coin Toss Giveaways
Dr Pepper and Mark Cuban Partner for the Bitcoin Toss
<
73
Minty Energizing Probiotic Teas
Minty Energizing Probiotic Teas
The Brew Dr. Uplift Sweet Mint is Certified Organic
<
72
Plant Fiber Supermarket Packaging
Plant Fiber Supermarket Packaging
This Silphie Packaging is Made with Locally Grown Material
<
71
Festively Shaped Baking Chocolates
Festively Shaped Baking Chocolates
Hershey’s Holiday Baking Shapes Enhance Holiday Treats
<
70
High-Quality Bacon-Flavored Vodkas
High-Quality Bacon-Flavored Vodkas
The Baller Chilli Bacon Vodka is Perfect for Bloody Marys
<
69
Cooling Wintergreen Candy Canes
Cooling Wintergreen Candy Canes
The BRACH'S Wintergreen Candy Canes are a New Take on a Classic
<
68
Peppermint-Scented Holiday Sweaters
Peppermint-Scented Holiday Sweaters
The ORBIT Smooching Sweater Includes a Gum Dispenser
<
67
Holiday Dessert-Flavored Cereals
Holiday Dessert-Flavored Cereals
The Kellogg's Mince Pie Flavor Wheats are Arriving at Sainsbury's
<
66
Premium High-Proof Cocktails
Premium High-Proof Cocktails
Golden Rule Spirits Cocktails Come in Two Flavor Options
<
65
Rejuvenating Post-Social Drinks
Rejuvenating Post-Social Drinks
The Bounce Back Replenishment Drink is Consumed Before Bed
<
64
Streamlined Seasonal Cafe Branding
Streamlined Seasonal Cafe Branding
The Tim Hortons Seasonal Packaging is Whimsical Yet Minimal
<
63
Savory Oat-Based Lunch Meals
Savory Oat-Based Lunch Meals
These Oat Made Convenience Meals Come in Pouches and Pots
<
62
Exclusive Theme Park Snacks
Exclusive Theme Park Snacks
The Tokyo Disney Resort Pocky are Exclusively Available in Japan
<
61
Ornament-Inspired Cosmetic Packaging
Ornament-Inspired Cosmetic Packaging
The Laura Mercier Loose Setting Powder Comes in Three Colours
<
60
Festively Themed Cosmetic Products
Festively Themed Cosmetic Products
The Love Beauty and Planet Products Celebrate the Holidays
<
59
Vegan-Friendly Sandwich Toppers
Vegan-Friendly Sandwich Toppers
The Squeaky Bean Cured Meat Style Slices Come in Three Options
<
58
Holiday-Themed Hot Sauce Dispensers
Holiday-Themed Hot Sauce Dispensers
The Frank's RedHot Buffalo Wing Sauce Dispenser is Festive
<
57
Winter Wellness Supplement Products
Winter Wellness Supplement Products
These New Alurx Gummy Supplements Come in Three Varieties
<
56
High-Quality Introductory Wines
High-Quality Introductory Wines
Liquid Diamond Sauvignon Blanc is an Approachable New Option
<
55
Revamped Pizza Chain Branding
Revamped Pizza Chain Branding
Papa John's Unveils "Better by Design" Logo and New Brand Identity
<
54
Festive Grocery Store Coffees
Festive Grocery Store Coffees
These Nestlé Starbucks Coffees are Limited-Edition
<
53
Baked Good-Inspired Chocolates
Baked Good-Inspired Chocolates
The Cadbury Hot Cross Bun Bar is Arriving for Easter 2022
<
52
Scalp-Focused Haircare Products
Scalp-Focused Haircare Products
The Curls’ Hair Under There Collection is Wig and Weave-Focused
<
51
Crunchy Candy Bar Cereals
Crunchy Candy Bar Cereals
Reese's Puffs Cluster Crunch Cereal Offers a Textural Experience
<
50
Casserole-Themed Sweaters
Casserole-Themed Sweaters
Green Giant is Hosting an Ugly Casserole Sweater Giveaway
<
49
Recycled Glass Gin Bottles
Recycled Glass Gin Bottles
Gordon’s Gin Unveiled a New Eco-Focused Glass Bottle Design
<
48
Winter Imagery Beer Packaging
Winter Imagery Beer Packaging
These Budweiser Holiday Cans are Limited-Edition
<
47
Artisan-Inspired Cake Baking Mixes
Artisan-Inspired Cake Baking Mixes
Theses Carr’s Flour Cake Mixes Come in Five Flavor Options
<
46
Functional Sprayable Supplements
Functional Sprayable Supplements
These New SuperMush Functional Supplements Come in Three Options
<
45
Squeezable Plant-Based Cheeses
Squeezable Plant-Based Cheeses
Primula Perfectly Plant is Easy to Spread and Enjoy
<
44
Holiday Flavored Wafer Treats
Holiday Flavored Wafer Treats
The Loacker Winter Edition Range Includes Three Flavors
<
43
Gen Z-Targeted Hard Seltzers
Gen Z-Targeted Hard Seltzers
Three Fold Hard Seltzer Comes in Three Flavors
<
42
Uplifting Holiday Campaigns
Uplifting Holiday Campaigns
Louis Vuitton x Stacy Martin Celebrate Holidays in a New Campaign
<
41
Expansive Fruit Juice Collections
Expansive Fruit Juice Collections
The Ocean Spray Fruit Juice Range Has Been Expanded at Walmart
<
40
Soda Brand Film Cameras
Soda Brand Film Cameras
The Pepsi x Retrospekt Camera Revives 1990s Style
<
39
AR Menswear Campaigns
AR Menswear Campaigns
BoohooMan Launched Its First Augmented Reality Campaign for Black Friday
<
38
Colorful Kombucha Branding
Colorful Kombucha Branding
'Kombrewcha' Remodels Its Signature Cans with Vibrant, Sporty Colors
<
37
Crypto-Branded Sports Stadiums
Crypto-Branded Sports Stadiums
The Staples Center Will Be Renamed the Crypto.com Arena This Xmas
<
36
Fast Food-Inspired Vodkas
Fast Food-Inspired Vodkas
Arby's is Releasing Flavored Vodka Inspired by Crinkle & Curly Fries
<
35
Clean Ingredient Protein Bars
Clean Ingredient Protein Bars
BodyBar Protein Comes in Three Flavor Options
<
34
Nutritious Bean-Based Snack Products
Nutritious Bean-Based Snack Products
Tarwi Foods is Launching a Lupin Bean-Based Product Range
<
33
Playful Holiday Moisturizing Sets
Playful Holiday Moisturizing Sets
Burt's Bees Boasts a Number of Compact and Affordable Gift Sets
<
32
Chocolatey Dark Lager Beers
Chocolatey Dark Lager Beers
The Leinenkugel Chocolate Dunkel is Arriving for Winter
<
31
Holiday-Themed Baked Goods
Holiday-Themed Baked Goods
'Pinkbox' Releases Limited Edition Lineup of Holiday Snacks
<
30
Post-Consumer Product Labels
Post-Consumer Product Labels
These Avery Dennison Recycled Labels Suit a Variety of Needs
<
29
Virtual Brand-Backed Christmas Campaigns
Virtual Brand-Backed Christmas Campaigns
Coca-Cola Partners with Cameo for Virtual Santa Visits
<
28
Secret Garden-Inspired Lipstick Set
Secret Garden-Inspired Lipstick Set
clé de peau's Garden of Splendor Boasts the Lipstick Mini Set
<
27
Lunar New Year Scotches
Lunar New Year Scotches
The Johnnie Walker King George V Lunar New Year Tiger Edition is Premium
<
26
Branded 80s-Era Instant Cameras
Branded 80s-Era Instant Cameras
Retrospekt Launches Retro Pepsi x Polaroid Instant Camera
<
25
Branded Sweatpant Overalls
Branded Sweatpant Overalls
The Corona Hard Seltzer Swoveralls are Comfortable and Festive
<
24
Dance-Centric Vodka Martini Ads
Dance-Centric Vodka Martini Ads
Grey Goose Launches the New 'Vive Le Martini' Campaign
<
23
Collaborative Winter Boots
Collaborative Winter Boots
Dr. Martens and Goodhood Released a New Boot for their FW2021 Lineup
<
22
Customizable Leather Bags
Customizable Leather Bags
The Jacket Maker Allows Personalization of Material, Color & Embroidery
<
21
Gin-Filled Christmas Baubles
Gin-Filled Christmas Baubles
The Gravity Drinks Light-Up Gin Liqueur Baubles are Festive
<
20
Luxurious Splendor-Inspired Holiday Lines
Luxurious Splendor-Inspired Holiday Lines
clé de peau's Garden of Splendor is Head-Turning
<
19
Immersive Pop-Up Martini Bars
Immersive Pop-Up Martini Bars
Grey Goose Launches Duet, a Pop-Up Cocktail Bar and Martini Kit
<
18
Upcycled QSR Fashion
Upcycled QSR Fashion
The A&W Thrift Store Collection is Entirely Made from Salvaged Garments
<
17
AR-Enabled NFT Football Hunts
AR-Enabled NFT Football Hunts
State Farm Launches First-Ever NFT with Accompanying AR Activation
<
16
QSR-Branded Clothing Lines
QSR-Branded Clothing Lines
Dunkin' Launches Exclusive Line of 2021 Holiday Merchandise
<
15
Gaming Sneaker Collabs
Gaming Sneaker Collabs
Xbox is Celebrating Its 20th Birthday with adidas in New 'Forum' Sneaker
<
14
Luxury Fashion Company NFTs
Luxury Fashion Company NFTs
Givenchy Has Debuted Its First-Ever NFT Art Collection
<
13
Beverage-Branded Retro Refrigerators
Beverage-Branded Retro Refrigerators
SMEG Teams up with Coca-Cola to Launch Stylish Refrigerators
<
12
Heritage Beer NFTs
Heritage Beer NFTs
Budweiser's One-of-a-Kind Budverse Cans Were Generated with Archived Content
<
11
Eco-Friendly Private Brand Products
Eco-Friendly Private Brand Products
The Field & Future by H-E-B Product Line is Expansive
<
10
Movie-Inspired Clothing Lines
Movie-Inspired Clothing Lines
William Murray Golf Announced a New Nostalgic Holiday Collection
<
9
Christmas Tree Snack Cakes
Christmas Tree Snack Cakes
Little Debbie Chocolate Christmas Tree Cakes are Arriving Now
<
8
Retro Sci-Fi Cereal Boxes
Retro Sci-Fi Cereal Boxes
Netflix & General Mills Created Three Stranger Things Cereals
<
7
Holiday-Themed Beauty Products
Holiday-Themed Beauty Products
'Lush' Embraces the Holidays with New Sustainable Product Line
<
6
Branded Gaming Consoles
Branded Gaming Consoles
'Xbox' and 'Gucci' are Teaming Up for Fashionable Consoles and Apparel
<
5
Luxurious Candle Bundles
Luxurious Candle Bundles
Snif's Bundle Kit Features Three Unique Candles
<
4
Natural Nicotine-Free Dopamine Drinks
Natural Nicotine-Free Dopamine Drinks
Krave Kicker Helps Smokers Make it Past Cravings
<
3
Athlete-Inspired High-Performance Activewear
Athlete-Inspired High-Performance Activewear
lululemon Launches Its Team Canada Apparel Line
<
2
Seasonal AR Coffee Packaging
Seasonal AR Coffee Packaging
The Nescafé Gold Blend Winter Design Edition Jar is Interactive
<
1
Sophisticated Gaming Furniture
Sophisticated Gaming Furniture
The Hendrick's Gin Gaming Chaise is Opulently Finished
<