The Pepsi x Retrospekt Camera Revives 1990s Style
Laura McQuarrie — November 4, 2021 — Tech
References: retrospekt & designtaxi
The Pepsi x Retrospekt instant film camera is retro in form and function, and it shares a fun way for photo lovers to capture images that pop. Pepsi teamed up with Retrospekt, a Polaroid licensee specializing in refurbishing gadgets, to create this instant film camera, which boasts original Polaroid 600 internals. As well as being novel and nostalgic, the instant film camera's refurbished parts help to reduce manufacturing waste.
The Polaroid 600 Pepsi instant film camera is packed into a Pepsi-inspired box and the licensed design can be purchased for $160. The retro camera promises to make a great gift for Pepsi and Polaroid fans, especially since it revives Pepsi branding from the 90s that promises to delight Millennials, Gen X and Gen Zs who are obsessed with the era.
The Polaroid 600 Pepsi instant film camera is packed into a Pepsi-inspired box and the licensed design can be purchased for $160. The retro camera promises to make a great gift for Pepsi and Polaroid fans, especially since it revives Pepsi branding from the 90s that promises to delight Millennials, Gen X and Gen Zs who are obsessed with the era.
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