Vintage electronics brand Retrospekt has looked back to '80s-era nostalgia to deliver the Pepsi x Polaroid 600 Instant Film Camera.
The vintage-inspired camera celebrates Pepsi's old-school branding. The new device comes in a bright blue colorway, dons the brand's retro Pepsi ball logo around the eyepiece, and presents a familiar '80s Pepsi type font printed along the camera's base.
According to Retorospekt’s Creative Director, Michael Kempen, the Pepsi x Polaroid 600 Instant Film Camera is modeled after an actual Poloraid released in the 1980s that is rare to find but "still in high demand." This is why the company prioritized the project in the first place. "The continued interest year after year put this at the top of our list of collaborations we wanted to bring back," said Kempen.
Image Credit: Retrospekt