State Farm Launches First-Ever NFT with Accompanying AR Activation
Niko Pajkovic — November 8, 2021 — Tech
References: statefarm & marketingdive
American insurance giant State Farm has launched a new marketing campaign that features an augmented reality treasure hunt in which users scour their actual environments for virtual NFT footballs. In addition, the overall AR-powered experience will prominently feature superstar quarterbacks Aaron Rodgers and Patrick Mahomes.
Once collected, users can cash in the NFT footballs on a State Farm microsite where they can redeem prizes, including autographed gear, apparel, and gift cards. In addition, some footballs will be limited edition NFTs, which the brand hopes will turn into sought-after collector's items.
The AR activation is reminiscent of the popular Pokemon Go game that was released several years ago. By taking such an innovative marketing approach and engaging with the buzzworthy world of NFTs, State Farm continues to push promotional boundaries in new and exciting ways.
Image Credit: State Farm
Once collected, users can cash in the NFT footballs on a State Farm microsite where they can redeem prizes, including autographed gear, apparel, and gift cards. In addition, some footballs will be limited edition NFTs, which the brand hopes will turn into sought-after collector's items.
The AR activation is reminiscent of the popular Pokemon Go game that was released several years ago. By taking such an innovative marketing approach and engaging with the buzzworthy world of NFTs, State Farm continues to push promotional boundaries in new and exciting ways.
Image Credit: State Farm
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