Pepsi has teamed up with KFC and Pizza Hut, both owned by parent company Yum Brands, to launch a series of AR-powered activations featuring soccer superstar Paul Pogba. Of course, the new campaign looks to capitalize on the UEFA Champions League competition.
The new campaign includes the 'Score with Pogba' Pizza Hut digital activation, which was designed by digital production studio Tool of North America. The activation arrives in the form of a mobile game that is accessible through a scannable QR code. The game allows players to step into Pogba's shoes and dribble a virtual soccer ball through various obstacles.
Meanwhile, the KFC collaboration includes a different AR-powered activation that invites users to build a large bucket-like contraption for storing their fried chicken. This digital component was made by design studio Sky Pie.
Image Credit: Pepsi
Key Themes Behind This Trend
- Ar-powered Brand Collaborations
- Creating augmented reality experiences to promote and add value to brands through digital activations.
- Celebrity-endorsed Mobile Games
- Developing games featuring celebrities to engage users and promote brands through fun interactive experiences.
- Sports-themed Digital Marketing
- Using sports teams and athletes as brand ambassadors to effectively promote products or services through targeted digital marketing campaigns.
Where This Applies
- Fast-food Industry
- Incorporating augmented reality components in fast-food marketing promotions to engage customers and generate buzz.
- Sports Industry
- Collaborating with sports celebrities and teams to create interactive digital experiences that enhance fan engagement and brand awareness.
- Gaming Industry
- Partnering with brands to create celebrity-endorsed mobile games that capitalize on user engagement and promote business offerings.
