Crypto.com Teams Up with Lebron James to Release New Lens
Niko Pajkovic — March 5, 2022 — Marketing
References: crypto & marketingdive
Building on its Super Bowl ad, Crypto.com has partnered with Snapchat to launch a new AR activation that allows users to enter LeBron James' childhood bedroom. Through the lens, users will be able to discover hidden Easter eggs that will unlock new levels of mixed reality experience.
The new activation further extends the brand's popular Super Bowl ad, which featured a variety L.A. Lakers players interacting with younger CGI versions of themselves. In addition, the new lens will also directly link users to Crypto.com's mobile app.
"We worked hard to recreate LeBron's high school bedroom for our Super Bowl spot. When looking for ways to extend the story and deliver an immersive experience, Snap offered a great opportunity for our community and LeBron James fans world-wide to be transported back to 2003 through this innovative Portal Lens," said Steven Kalifowitz, Crypto.com's chief marketing officer in a recent press statement.
The new activation further extends the brand's popular Super Bowl ad, which featured a variety L.A. Lakers players interacting with younger CGI versions of themselves. In addition, the new lens will also directly link users to Crypto.com's mobile app.
"We worked hard to recreate LeBron's high school bedroom for our Super Bowl spot. When looking for ways to extend the story and deliver an immersive experience, Snap offered a great opportunity for our community and LeBron James fans world-wide to be transported back to 2003 through this innovative Portal Lens," said Steven Kalifowitz, Crypto.com's chief marketing officer in a recent press statement.
Trend Themes
1. Mixed-reality AR Activations - There is an opportunity for businesses to create mixed-reality AR activations to interactively engage with their users and enhance their brand experiences.
2. Ar-enabled Brand Campaigns - As seen with Crypto.com and LeBron James, incorporating augmented reality technology into brand campaigns can create a unique and innovative way to connect with target audiences.
3. Direct Mobile App Linking - Directly linking users to a mobile app from an AR activation creates a convenient and seamless user experience for further engagement with a brand's products or services.
Industry Implications
1. Sports - The sports industry can utilize AR-enabled experiences to create interactive engagement opportunities for fans and potentially increase revenue through merchandise or ticket sales.
2. Advertising - For advertising and marketing industries, incorporating AR into campaigns can create a memorable experience for target audiences and potentially increase brand awareness and customer loyalty.
3. Mobile Apps - Incorporating AR into mobile apps can create a unique and interactive user experience that can potentially increase user engagement and retention rates.
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