NBA and Google Pixel Launch a New App Feature Called 'Pixel Arena'
Niko Pajkovic — April 22, 2022 — Marketing
References: marketingdive
The NBA has partnered with Google Pixel to launch a new virtual space called the 'Pixel Arena' in the NBA App that will offer users a range of interactive activities tied to this year's playoff games.
Fans will be able to enter the virtual arena and create NBA-themed avatars, video 3D highlight reels, and play NBA trivia.
Moreover, the new feature will allow users to "insert" themselves into past NBA games by using Google Pixel's built-in gyroscope, as well as view 3D shot recaps in real-time during live games.
Overall, the new app works to promote both the NBA playoffs and Google's Pixel smartphone. In particular, 'Pixel Arena' serves to highlight the Pixel's unique tech features. In addition, the new partnership is part of a broader multi-year deal between the two companies, which aims to make the Google Pixel the "official fan phone of the NBA."
Image Credit: NBA
Fans will be able to enter the virtual arena and create NBA-themed avatars, video 3D highlight reels, and play NBA trivia.
Moreover, the new feature will allow users to "insert" themselves into past NBA games by using Google Pixel's built-in gyroscope, as well as view 3D shot recaps in real-time during live games.
Overall, the new app works to promote both the NBA playoffs and Google's Pixel smartphone. In particular, 'Pixel Arena' serves to highlight the Pixel's unique tech features. In addition, the new partnership is part of a broader multi-year deal between the two companies, which aims to make the Google Pixel the "official fan phone of the NBA."
Image Credit: NBA
Trend Themes
1. Virtual Spaces for Sports Fans - Opportunities for businesses to develop virtual gathering spaces with interactive activities for sports fans beyond traditional broadcasting.
2. Technology-driven Gaming - Businesses can promote products by incorporating unique tech features and gamifying the experience for users.
3. Immersive Fan Engagement - Opportunities for businesses to create innovative, immersive experiences that engage fans beyond live events, increasing market reach and consumer loyalty.
Industry Implications
1. Sports Entertainment - Sports entertainment companies can create similar virtual experiences to engage fans and promote their brand and content in unique ways.
2. Consumer Electronics - Consumer electronics companies can partner with sports leagues to showcase their unique technology features and provide interactive experiences for their users.
3. Marketing and Advertising - Marketing and advertising companies can leverage interactive and immersive experiences to engage consumers and promote their brands.
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