This in-app game is being launched by Klarna in celebration of the FIFA Women's World Cup 2023 as a way to get fans in on the action and score some prizes as a result.
The Scream for your Team game works by having players scream as loud as they can, which is then measured in terms of decibels and translated into a kick at the goal. Players who score three goals in a row will be entered into a draw to win one up several Nike gift cards worth up to £250. The game takes a somewhat unorthodox approach to gameplay, but takes the sports viewing experience into account to get participants excited.
The Klarna in-app game is available now to play in the UK, but only for a limited time.
Key Themes Behind This Trend
- In-app Games
- Opportunity for businesses to enhance user engagement and interaction by incorporating in-app games into their platforms.
- Fan-engagement Initiatives
- Disruptive innovation opportunity for organizations to create interactive experiences that encourage fan participation and increase brand loyalty.
- Event-based Promotions
- Industry players can leverage major events like the FIFA Women's World Cup to create promotional campaigns that drive customer engagement and sales.
Where This Applies
- Mobile Gaming
- Mobile gaming companies can explore partnerships with sports organizations to create unique and engaging in-app game experiences for fans.
- Sports Merchandise
- Sports merchandise retailers can collaborate with brands and organize promotions around major sports events to attract fans and boost sales.
- Digital Advertising
- Digital advertising agencies can develop targeted ad campaigns for brands looking to drive customer engagement through fan-focused initiatives.
