Roblox and FIFA have collaborated to launch FIFA World, a virtual experience that allows fans of FIFA in the Roblox community to celebrate the rich heritage of football and its most famous events. Players will be able to hang out in social spaces, earn rewards, and collect items through challenges. FIFA World will also offer video content from FIFA+’s library, in-game events, and guest appearances from Pedri and Lena Oberdorf.
FIFA World will be updated and improved over time in order to adapt to commemorate FIFA's most famous competitions, like the FIFA Women's World Cup in 2023 and the FIFA World Cup Qatar 2022.
“As part of our commitment to grow football and develop ways for new fans to engage with the sport, FIFA’s immersive experience on Roblox will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world’s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics,” said FIFA Chief Business Officer, Romy Gai.
Image Credit: FIFA, EA
What's Driving This Trend
- Virtual Fan Experience
- Virtual experiences in sports through gaming platforms to provide fans a unique and immersive experience in events and competitions.
- Sporting Events in Gaming Platforms
- Integration of sporting events in gaming platforms to provide new ways for fans to engage with sport and promote the growth of the sport.
- In-game Rewards and Challenges
- Offering in-game rewards and challenges to players on a gaming platform, which can help keep them motivated to keep participating in games or events.
Who This Affects Most
- Sports
- The sports industry can benefit from incorporating technology and gaming platforms to increase fan engagement and global outreach.
- Gaming
- The gaming industry can use sports events as a platform to engage with fans and develop new gaming products related to sports or integrate existing ones.
- Marketing
- Through strategic partnerships between gaming and sports industries, marketing opportunities can be exploited to increase brand exposure and reach new audiences.
