The FIFA+ Collect service is a new way for football fans to bring their passion for the sport to life. With this service, you can collect, own, and compete with officially licensed digital collectibles from FIFA's 92-year history. This includes the most memorable moments from FIFA World Cup™ tournaments, such as Greatest Upsets, Free Kick Goals, and more.
You can open packs of three random highlights for a chance to add unique collectibles to your collection or trade your most sought-after highlights with other users on the Marketplace. The quality and rarity of your favorite highlights can earn you valuable rewards, which can be used in Challenges to get free packs and more. By building a collection, competing in Challenges, and earning rewards, FIFA+ Collect provides an exciting way for fans to engage with their favorite sport and show off their fandom.
Image Credit: FIFA
Key Themes Behind This Trend
- Digital Sports Collectibles
- Opportunity to disrupt the traditional physical sports memorabilia industry and move towards digital collectibles.
- Metaverse Community Building
- Opportunity for creating a community-driven metaverse platform around sports collectibles where fans can trade and connect beyond geographical boundaries.
- Gamifying Sports Fan Engagement
- Opportunity to gamify the engagement of sports fans while providing an immersive digital experience for them through challenges and rewards.
Where This Applies
- Sports Memorabilia
- The sports memorabilia industry can leverage on digital innovation to create new revenue streams for fans.
- Nfts
- The NFT industry can target sports fans by collaborating with sports brands to create digital collectibles.
- Gaming
- The gaming industry can further expand by tapping into the growing market of digital sports collectibles that can be used in games as well as integrated challenges and rewards.
