From Self-Service Commerce Kiosks to Interactive In-Store Ads
Laura McQuarrie — January 20, 2024 — Business
The top 2023 retail trends offer a look at the clever ways in-store shopping experiences are being bolstered post-pandemic, and the many ways changing consumer preferences are reshaping e-commerce.
Within the last few years, environmentally minded brands have enhanced online product pages with information about the impact of products, and in 2023, retailers highlighted their sustainability initiatives and impact in-store. Swedish clothing brand ASKET, for example, introduced The Impact Receipt to challenge over-consumption and support mindful shopping.
What’s more, retailers are implementing dynamic technologies to streamline the in-store experience and enhance customer engagement, with standout examples including digital shelves with real-time marketing and messaging capabilities.
Discover retail innovations that are fueling the future in Trend Hunter’s 2024 Trend Report.
Within the last few years, environmentally minded brands have enhanced online product pages with information about the impact of products, and in 2023, retailers highlighted their sustainability initiatives and impact in-store. Swedish clothing brand ASKET, for example, introduced The Impact Receipt to challenge over-consumption and support mindful shopping.
What’s more, retailers are implementing dynamic technologies to streamline the in-store experience and enhance customer engagement, with standout examples including digital shelves with real-time marketing and messaging capabilities.
Discover retail innovations that are fueling the future in Trend Hunter’s 2024 Trend Report.
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