While plenty of Japanese retailers are selling their Fukubukuro lucky bags right now, Starbucks Japan’s New Year’s Lucky Bag is one of the hottest commodities.
In Japan, fukubukuro is a tradition where retailers mark the New Year with a grab bags filled with random items for a generous discount. Starbucks Japan’s New Year’s lucky bag is one of the most sought-after due to its very special contents. Inside of the Starbucks fukubukuro lucky bag you'll find a quilted Starbucks tote that contains a light green Cold Cup Tumbler, a Striped Tumbler for hot drinks, a Stainless Steel Bottle, a fluffy Multi Case for storing small items, Pike Place Roast coffee beans, a voucher for 250 grams of coffee beans, and six 'drink tickets' that can be redeemed up until June.
If you're hoping to get your hands on the new Starbucks Japan’s New Year’s lucky bag you might be out of luck. This Starbucks fukubukuro is so popular that it can only be purchased via a highly competitive lottery system.
Image Credit: Entabe, Oona McGee
What's Driving This Trend
- Fukubukuro Grab Bags
- Incorporating the tradition of Fukubukuro grab bags can create buzz and excitement for seasonal releases of new products.
- Lucky Bag Lotteries
- Lotteries for limited edition lucky bags can create a sense of exclusivity and high demand for products.
- Multi-item Bundles
- Bundling multiple items together into a themed package can entice customers to purchase more than they originally intended.
Who This Affects Most
- Food and Beverage
- Offering limited edition, themed bundles and grab bags can drive sales and hype for coffee shops and other food and beverage companies.
- Retail
- Adapting the Fukubukuro grab bag tradition to include various retail industries can incentivize customers to purchase and discover new products, building brand loyalty.
- Leisure and Entertainment
- Integrating lucky bag lotteries and grab bags into leisure and entertainment companies' marketing strategies can result in a spike of sales and anticipation for upcoming releases.
