Klarna is Building an Integrated Plugin for ChatGPT
Laura McQuarrie — March 28, 2023 — Business
References: klarna
Behind the scenes, artificial intelligence has been revolutionizing the way people search for and shop for products, and now Klarna is introducing a plugin for ChatGPT that will bring a conversational aspect to the technology. This collaboration with OpenAI will elevate the shopping experience by making it highly personalized and relevant with specific product recommendations.
With this plugin, users will be able to get shopping advice and inspiration, as well as links to purchase the curated products via Klarna’s search and compare tool. Whether a shopper is looking to find unique gift ideas or recommendations based on their budget, this plugin for ChatGPT has the potential to reduce hours spent online shopping.
Sebastian Siemiatkowski, Co-founder and CEO of Klarna, says "I’m super excited about our plugin with ChatGPT because it passes my ‘north star’ criteria that I call my ‘mom test’, i.e. would my mom understand and benefit from this. And it does because it’s easy to use and genuinely solves a ton of problems - it drives tremendous value for everyone."
With this plugin, users will be able to get shopping advice and inspiration, as well as links to purchase the curated products via Klarna’s search and compare tool. Whether a shopper is looking to find unique gift ideas or recommendations based on their budget, this plugin for ChatGPT has the potential to reduce hours spent online shopping.
Sebastian Siemiatkowski, Co-founder and CEO of Klarna, says "I’m super excited about our plugin with ChatGPT because it passes my ‘north star’ criteria that I call my ‘mom test’, i.e. would my mom understand and benefit from this. And it does because it’s easy to use and genuinely solves a ton of problems - it drives tremendous value for everyone."
Trend Themes
1. AI-powered Shopping - The fusion of AI and online shopping is a trend to watch for breakthroughs in personalized shopping experiences.
2. Conversational Commerce - Chat plugins that utilize AI to provide product recommendations and streamline purchasing are a growing trend in e-commerce.
3. Search and Compare Tools - Plugins that enhance the shopping experience with AI-powered search and compare capabilities are a trend to follow for increasing online sales conversions.
Industry Implications
1. E-commerce - Innovation opportunities in e-commerce lie in developing AI-powered chat plugins that will personalize shopping experiences, provide tailored recommendations and increase sales conversions.
2. Technology - The integration of AI into chat plugins is an opportunity for technology companies to pioneer the future of conversational commerce and personalized shopping experiences.
3. Consumer Products - Incorporating AI-powered shopping plugins into retail business models is a trend to embrace for driving value for consumers and businesses alike, which will help advance personalized recommendations and conversational commerce interactions.
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