Spanish interior design studio El Departamento recently completed a stunning and all-green contemporary eyewear store aesthetic for PJ Lobster. Located in Barcelona's El Born district, the retail destination boasts a distinct and innovative approach that involved textured material use and the nuances of green. The latter is a noteworthy design decision as the human eye has a unique capacity to distinguish various shades of green. El Departamento selected the color green for other reasons, as well—evoking the prehistoric hunting instinct and the association with Charles and Ray Eames's seminal film 'Powers of Ten.' The space is further complicated by the inclusion of stainless steel display shelving which adds a strong accent to the space. The resulting eyewear store aesthetic, characterized by soft seafoam green tones, invites customers into an intriguing visual exercise.
Image Credit: José Hevia
What's Driving This Trend
- Textured Material Use
- Opportunity for incorporating innovative materials to enhance store interiors and create a tactile shopping experience.
- Nuances of Green
- Opportunity to explore the psychological and emotional impact of different green shades in retail design.
- Stainless Steel Accents
- Opportunity to use stainless steel as a contrasting material to add visual interest and modernity to store interiors.
Who This Affects Most
- Retail Design
- Opportunity for retail designers to experiment with new materials and color psychology to create unique and immersive store experiences.
- Eyewear Industry
- Opportunity for eyewear brands to differentiate their stores by incorporating textured materials and innovative color schemes.
- Interior Design
- Opportunity for interior designers to use stainless steel accents as a design element to enhance the overall aesthetic of various retail spaces.
