Studio Shoo Designs a Retail Space for Estil.io in Armenia
Amy Duong — February 6, 2025 — Art & Design
References: studioshoo & dezeen
Interior design firm Studio Shoo has just completed a store design for Estil.io in Yerevan, Armenia. It blends sculptural elements with bright detailing and chrome furniture. Overall, it has a calm aesthetic -- the space sells homeware, art objects, and coffee table books in a way that is meant to bring comfort and an inviting aura, creating a space for visitors to relax in.
The store has tables of different heights, colors, and shapes to give flexibility when showcasing products. The founder of Studio Shoo, Shushana Khachatrian shared with Dezeen, "Our key objective was to design a background for the displayed items that would not contradict, but rather emphasise, the products' distinctiveness. Tones of warm white were chosen as the project's primary hues, and the emphasis was turned to the diversity and blend of various material textures."
Image Credit: Katie Kutuzova
The store has tables of different heights, colors, and shapes to give flexibility when showcasing products. The founder of Studio Shoo, Shushana Khachatrian shared with Dezeen, "Our key objective was to design a background for the displayed items that would not contradict, but rather emphasise, the products' distinctiveness. Tones of warm white were chosen as the project's primary hues, and the emphasis was turned to the diversity and blend of various material textures."
Image Credit: Katie Kutuzova
Trend Themes
1. Customization in Retail Space Design - There is a growing trend of retail spaces that prioritize flexibility and customization, allowing stores to uniquely showcase their products and create distinct customer experiences.
2. Integration of Art and Commerce - The fusion of art and retail, as seen with art objects displayed alongside homeware, creates immersive shopping environments that attract consumers seeking unique aesthetic experiences.
3. Textural Diversity in Interior Design - The use of various material textures in store designs is becoming popular, offering sensory-rich environments that enhance the appeal of displayed merchandise.
Industry Implications
1. Interior Design - Interior design firms are innovating by creating stores that act as calming and inviting spaces, combining functionality with aesthetics to amplify customer engagement.
2. Retail - Retail industry players are increasingly utilizing adaptable store layouts and interior design elements to accentuate product uniqueness and improve shopper satisfaction.
3. Homeware and Lifestyle - The homeware industry is embracing visually dynamic retail presentations, merging lifestyle aesthetics with diverse textural elements to attract discerning consumers.
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