Xbox has no shortage of limited-edition product releases for its 20th birthday celebrations, with the most recent addition being a gaming sneaker collaboration with adidas. The celebratory shoe will be available on November 19th.
Named the 'adidas Forum Tech BOOST' and inspired from the design of the original Xbox console placed on a retro-styled adidas shoe, this new shoe is a beautiful product fit for any Xbox gamer. The base of the shoe is jet-black with green and black mesh around the base for breathability, a neon green support clip around the heel, and the words "Play More" on the tips of the laces.
To top it all off, the label on the back of the shoe outlines Xbox's operation years of 2001-2021, and the sole features a nod to the 20th anniversary with the number 20, where the 0 is filled with the iconic Xbox logo.
Image Credit: Xbox, Adidas
What Makes This Trend Stand Out
- Gaming-fashion Collaborations
- Brands can collaborate to produce gaming and fashion items that cater to gamers
- Gaming Merchandising
- Gaming companies can create new revenue streams by partnering with fashion brands to offer unique merchandising items
- Nostalgic Fashion
- Fashion brands can leverage nostalgia by partnering with gaming companies to create retro-styled products
Sectors Adopting This
- Gaming
- Gaming companies can expand their product lines and tap into new markets by collaborating with fashion brands
- Fashion
- Fashion brands can reach new audiences by partnering with gaming companies to offer unique and nostalgic items
- Retail
- Retailers can capitalize on the popularity of gaming and fashion collaborations by offering these products in-store and online
