Ice cream is no longer a treat reserved for summertime consumption, which is being made increasingly evident with new varieties being launched like these Ekselence ice creams. The ice creams come in six new varieties including Peanut Butter Crunch, Pumpkin Spice Latté, Vanilla & Chocolate With Cookie Dough, Milk Souffle, Vanilla & Chocolate Cookies And Banana & Chocolate. The products will be launching nationwide in Latvia in 0.5-liter cardboard tubs as well as one-liter packaging, depending on the flavor.
Food Union Ice Cream Brand Manager Sandra Usacheva commented on the new Ekselence ice creams saying, "These all-season ice-creams use world-class ingredients and tap into consumer desires for winter treats. Ekselence delivers a rich experience that ice-cream and dessert enthusiasts alike can appreciate in the warmth of one’s home…”
Key Themes Behind This Trend
- All-season Ice Creams
- There is an opportunity for ice cream makers to create unique flavors that cater to all seasons.
- Winter Treats
- There is potential for ice cream makers to innovate new winter-themed treats to tap into consumer desires for winter treats.
- High-quality Ingredients
- There is an opportunity for ice cream makers to use high-quality ingredients in their products to set themselves apart from competitors.
Where This Applies
- Food and Beverage
- The food and beverage industry can capitalize on the trend of ice cream being consumed year-round and innovate new flavors and products to cater to this trend.
- Retail
- Retailers can offer these all-season ice creams in their stores to cater to consumers' desire for winter treats.
- Packaging
- There is potential for packaging companies to innovate new packaging designs that cater to ice cream being consumed year-round and for all seasons.
