Pols Snow Peaks Offer a New Format to Enjoy Frozen Treats
Michael Hemsworth — November 3, 2021 — Marketing
The Pols Snow Peaks ice cream bites are being launched by the brand from Food Union to provide consumers with an alternative way to enjoy a frozen treat. The product features milk chocolate-covered bites that are filled with vanilla ice cream to make them perfect for consumers to enjoy on their own. The ice cream treat has a snow-inspired composition that mimics a snowy landscape to infuse a touch of wonder into the experience for consumers.
Food Union Ice Cream Brand Manager Sandra Usacheva commented on the new Pols Snow Peaks ice cream bites saying, "This is about blurring lines of product categories and driving the innovation cycle with creativity. Food Union’s group of brands look to its connection with consumers to deliver highly unique ice cream experiences and creating a frozen confectionery that is the next level of innovation.”
Food Union Ice Cream Brand Manager Sandra Usacheva commented on the new Pols Snow Peaks ice cream bites saying, "This is about blurring lines of product categories and driving the innovation cycle with creativity. Food Union’s group of brands look to its connection with consumers to deliver highly unique ice cream experiences and creating a frozen confectionery that is the next level of innovation.”
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