The Liquid Diamond Sauvignon Blanc is being launched by the brand to offer consumers with an approachable option to try out when looking for a way to expand their interest in wines. The non-sparkling wine is being launched in the UK at a price point of £10, while also being made available as part of a gift set that's priced at £18. The accessible wine is cheekily described with emojis for its tasting notes to make it a great option for younger consumers to try out.
Co-Founder of Liquid Diamond and Beyond Wines Alex Green spoke on the new Liquid Diamond Sauvignon Blanc saying, "We are excited to extend our Liquid Diamond family of wines with this Sauvignon Blanc, our first non-sparkling wine. Since our launch earlier this year, we have seen Liquid Diamond go from strength to strength, with a growing customer-base who recognise and trust our brand for providing quality wines picked for people like them. Whether they are first-time or regular white wine drinkers, these shoppers will have the confidence to try our Sauvignon Blanc, knowing it will meet their high expectations. With our emoji labelling and our social media activity, we’re also making wine shopping more fun for consumers, which ultimately benefits the industry by bringing more shoppers into the wine aisles.”