Wha Gwan Glidin has been announced by the Caribbean-inspired drinks brand as a new libation that packs a punch when it comes to flavor, while also providing a more approachable alternative to sparkling wines.
The product features the brand's Melon Cherry Rum Tonic paired with sparkling Glera wine to prioritize ample flavor in every effervescent sip. The drink features an 8% ABV and is arriving in the UK at a price point between £2.99 and £3.99 per bottle. The beverage comes packaged in beer-style bottles to give it a decidedly more approachable profile when compared to other sparkling wines on the market.
Founder David Mills spoke further on the Wha Gwan Glidin saying, "We’ve been working on Glidin for over a year, so we’re extremely excited for the market to get their hands on it and see something a bit different from Wha Gwan. UK manufacturing has limited resources for bottling in Champagne/Prosecco like bottles and with Brexit driving up the cost for importing and exporting, we decided to think outside of the box to make something special which is how we came about bottling Glidin in a bottle that is usually associated with beer."
What's Driving This Trend
- Approachable Sparkling Beverages
- Opportunity for innovative packaging of sparkling beverages to target a wider audience.
- Flavor-packed Collaborations
- Novel flavor combinations in collaboration products can drive uniqueness and consumer interest.
- Cost-efficient Packaging Solutions
- Exploring unconventional packaging options can lead to cost savings and differentiation in the market.
Who This Affects Most
- Alcoholic Beverages
- Innovations in alcoholic beverage packaging and flavor profiles can disrupt traditional market segments.
- Food and Beverage Manufacturing
- Exploring new packaging strategies can offer competitive advantages in beverage manufacturing.
- Retail and Consumer Goods
- Unique packaging solutions can enhance consumer perception and drive sales in retail settings.
