This monomaterial pet food packaging has been created by Coveris in partnership with France-based pet food manufacturer Demavic to provide consumers with a recyclable option. The pouch is being used for Demavic's new therapeutic kibble line and is, as its name suggests, crafted with the use of a single material to make it highly recyclable after use. The packaging is known as the quadrodeal bag and is made with MonoFlexE polyethylene film
Demavic buyer Olivier Poupon commented on the new monomaterial pet food packaging saying, "When we decided to launch a new range of therapeutic pet food, we had to think about the distribution channels we would select. Usually, therapeutic pet food is sold through veterinarians, but we wanted to innovate and market our products in large food stores. To attract consumers to buy this type of product at this point of sale, we had to take into consideration their expectations, particularly with regards to packaging and environmental protection."
Key Themes Behind This Trend
- Monomaterial Packaging
- The creation of monomaterial packaging offers a highly sustainable and recyclable option for consumers, presenting opportunities for companies to innovate in eco-friendly packaging solutions.
- Sustainable Pet Food Packaging
- The development of sustainable pet food packaging is crucial in addressing environmental concerns, leading to opportunities for companies to create eco-friendly packaging solutions in the pet food industry.
- Innovative Distribution Channels
- Innovative distribution channels for therapeutic pet food, such as marketing products in large food stores, present opportunities for companies to attract consumers and provide sustainable packaging options to meet environmental expectations.
Where This Applies
- Pet Food Packaging
- The monomaterial pet food packaging created by Coveris and Demavic highlights the need for sustainable packaging solutions in the pet food industry, presenting innovations in eco-friendly packaging options.
- Sustainable Packaging
- The development of monomaterial packaging in the food industry highlights an increased focus on sustainability and presents opportunities for companies to create innovative and environmentally friendly packaging solutions.
- Therapeutic Pet Food
- The innovative marketing of therapeutic pet food in large food stores presents opportunities for companies to attract consumers and provide sustainable packaging options to meet environmental expectations, driving an increase in sales and brand loyalty.
