Grey Goose Launches the New 'Vive Le Martini' Campaign
Niko Pajkovic — November 4, 2021 — Marketing
References: greygoose & prnewswire
Grey Goose Vodka has launched a new marketing campaign titled ' Vive Le Martini!' that features a 30-second ad spot. The new ad showcases a lively party where a stylish crew of attending guests make and drink Grey Goose Martinis.
As viewers watch the cocktail being mixed, they are prompted by the campaign's slogan "Do The Tini," which involves a variety of energetic, mixologist-approved dance moves, including "Le Chill," "La Goose," "Le Stir," and "Le Twist." The new campaign was created in collaboration with creative agency MullenLowe LA, while renowned choreographer Ryan Heffington directed the ad itself.
"Vive Le Martini! is not only an ode to the worldwide ubiquity of this cocktail but also a celebration of the natural, quality ingredients that elevate a GREY GOOSE martini above the rest," said Martin de Dreuille, the Vice President of Global Marketing at Grey Goose Vodka.
Image Credit: Grey Goose
As viewers watch the cocktail being mixed, they are prompted by the campaign's slogan "Do The Tini," which involves a variety of energetic, mixologist-approved dance moves, including "Le Chill," "La Goose," "Le Stir," and "Le Twist." The new campaign was created in collaboration with creative agency MullenLowe LA, while renowned choreographer Ryan Heffington directed the ad itself.
"Vive Le Martini! is not only an ode to the worldwide ubiquity of this cocktail but also a celebration of the natural, quality ingredients that elevate a GREY GOOSE martini above the rest," said Martin de Dreuille, the Vice President of Global Marketing at Grey Goose Vodka.
Image Credit: Grey Goose
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