Grey Goose Vodka has launched a new marketing campaign titled ' Vive Le Martini!' that features a 30-second ad spot. The new ad showcases a lively party where a stylish crew of attending guests make and drink Grey Goose Martinis.
As viewers watch the cocktail being mixed, they are prompted by the campaign's slogan "Do The Tini," which involves a variety of energetic, mixologist-approved dance moves, including "Le Chill," "La Goose," "Le Stir," and "Le Twist." The new campaign was created in collaboration with creative agency MullenLowe LA, while renowned choreographer Ryan Heffington directed the ad itself.
"Vive Le Martini! is not only an ode to the worldwide ubiquity of this cocktail but also a celebration of the natural, quality ingredients that elevate a GREY GOOSE martini above the rest," said Martin de Dreuille, the Vice President of Global Marketing at Grey Goose Vodka.
Image Credit: Grey Goose
What's Driving This Trend
- Dance-centric Advertising
- Opportunities for businesses to infuse dance and movement into their ad campaigns to capture viewers' attention
- Mixologist-approved Cocktails
- Opportunities for businesses to promote unique cocktail creations, even incorporating dance or other interactive activities in the mix
- Celebrity and Influencer Collaborations
- Opportunities for businesses to collaborate with well-known figures to bring attention and buzz to their products or services
Who This Affects Most
- Alcohol and Beverage
- Grey Goose's campaign highlights the potential for innovation in advertising for alcoholic beverage companies, especially those seeking to create new signature cocktails
- Marketing and Advertising
- Opportunities for advertising agencies and marketers to bring a fresh, fun approach to ad campaigns by incorporating dance and movement into the mix
- Creative Arts and Entertainment
- Potential for choreographers, dancers, and other creative artists to collaborate with businesses in creating memorable ad campaigns and marketing content
