From Christmas tree snack cakes to upcycled QSR fashion, the December 2021 marketing trends highlight how brands are working to engage with consumers this holiday season.
The pandemic has changed the way brands connect with their consumers and with December being labeled as the season of giving, many are looking for ways to give back. One notable example comes from Coca-Cola and Bar Louie. The brands joined forces to support designated drivers, offering free Coca-Cola beverages to guests who are refraining from alcohol in order to drive safely.
As the metaverse continues to gain popularity, video game Fortnite is embracing the digital space with the introduction of a festive metaverse store. Through a special code in the Discover tab, players can visit a virtual John Lewis shop.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
