Bang & Olufsen Launches Immersive New Pop-Up in Shoreditch
Niko Pajkovic — November 24, 2021 — Business
References: bang-olufsen & retail-focus
Bang & Olufsen, a Danish brand specializing in luxury audio electronics, has launched an interactive pop-up shop in Shoreditch, London.
Starting now, the company is inviting Londoners to come to check out the immersive "Scandi oasis" space where they can experience the brand's signature products first-hand. Boasting a chic aesthetic, the store was structured to take visitors on a journey through various "zones," each of which showcases the brand's emphasis on sound, craft, and design.
During their visit, guests will be offered the chance to create a custom cover for the brand's iconic wireless speak, the Beoplay A9. Visitors' designs will be entered into a competition, with the winner receiving their custom-designed speaker. In addition, the pop-up will host a variety of live events, including live music and interactive workshops.
Image Credit: Bang & Olfusen
Starting now, the company is inviting Londoners to come to check out the immersive "Scandi oasis" space where they can experience the brand's signature products first-hand. Boasting a chic aesthetic, the store was structured to take visitors on a journey through various "zones," each of which showcases the brand's emphasis on sound, craft, and design.
During their visit, guests will be offered the chance to create a custom cover for the brand's iconic wireless speak, the Beoplay A9. Visitors' designs will be entered into a competition, with the winner receiving their custom-designed speaker. In addition, the pop-up will host a variety of live events, including live music and interactive workshops.
Image Credit: Bang & Olfusen
7.4
Score
Popularity
Activity
Freshness
