For a limited time, the KITKAT MADE 4 U Creator Studio can be found at Yorkdale Shopping Centre's Centre Court and it invites chocolate lovers to create a custom bar of their very own. With 16 premium ingredients, all sorts of delicious wafer chocolate bars can be made on-site. Each ingredient is paired with a personality trait so that the chocolate bars will be packed with unique qualities when topped with Sassy Rainbow Sprinkles, Fierce Freeze-Dried Strawberry and Mindful Maple Flakes.
As custom bars are being prepared, people can make the most of a touchless booth to record a special video message that can be accessed by scanning the QR code on the custom chocolate bar box.
This pop-up studio promises to help people make satisfying sweets and giftables for a range of occasions, including birthdays, thank-yous or the upcoming holidays.
Key Themes Behind This Trend
- Customization Craze
- With the increasing demand for unique and personalized products, businesses can integrate customization options to enhance customer experience and loyalty.
- Experiential Marketing
- Creating interactive and engaging experiences, such as pop-up shops and touchless booths, can attract and retain customers while promoting brand awareness.
- Video-based Promotions
- Using QR codes to access recorded video messages is a new way to connect with customers and promote a brand's products or services.
Where This Applies
- Food and Beverage
- Customization options can be implemented in food and beverage industries to create unique products and enhance customer satisfaction.
- Retail
- Experiential marketing, such as pop-up shops and interactive displays, can be utilized by retailers to increase foot traffic and brand awareness.
- Marketing and Advertising
- Using video-based promotions, such as QR codes to access personalized recorded messages, can be a new way for businesses in marketing and advertising industries to connect with customers and promote their clients' products or services.
