From Singing Frozen Food Packaging to Metaverse Tech Stores
Laura McQuarrie — December 12, 2021 — Marketing
The top December 2021 interactive marketing ideas range from staycation campaigns and holiday concierge services to the release of phygital products, offering a look at what's to come over the next year and beyond. At the same time, brands are helping consumers to reinitiate consumers to a return to "normal" life with uplifting products, services and campaigns—like Extra Gum's Chew It Before You Do It campaign.
Over the last few years, many companies have pivoted and focused on digital strategies to remain competitive. The next generation of e-commerce is being explored with metaverse shops across a wide range of industries, as seen in examples such as the Virtual Lancer Dermatology Shop, Dyson Demo VR modeled after real-world stores and the virtual reality John Lewis store that exists within the Fortnite video game.
Over the last few years, many companies have pivoted and focused on digital strategies to remain competitive. The next generation of e-commerce is being explored with metaverse shops across a wide range of industries, as seen in examples such as the Virtual Lancer Dermatology Shop, Dyson Demo VR modeled after real-world stores and the virtual reality John Lewis store that exists within the Fortnite video game.
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