The Glenlivet Holiday Concierge Takes the Stress Out of the Season
Laura McQuarrie — November 16, 2021 — Marketing
References: theglenlivet & prnewswire
The holidays are a special and highly anticipated time of the year but they can also be stressful and The Glenlivet Holiday Concierge was created to help people celebrate the way they want to. This new service brings the Seize The Season. Seize The Glenlivet. to life, and help to address major pain points for a more enjoyable holiday experience.
Overwhelmed consumers are being given the chance to win a personal shopping experience and delivery for up to $5,000 worth of bespoke, perfectly wrapped presents; a curated bar cart; and holiday hosting kits.
This year's holiday season has the potential to be particularly stressful as a result of supply chain challenges and heightened pressure to make in-person gatherings extra special after years of being apart from loved ones.
Overwhelmed consumers are being given the chance to win a personal shopping experience and delivery for up to $5,000 worth of bespoke, perfectly wrapped presents; a curated bar cart; and holiday hosting kits.
This year's holiday season has the potential to be particularly stressful as a result of supply chain challenges and heightened pressure to make in-person gatherings extra special after years of being apart from loved ones.
Trend Themes
1. Holiday Concierge Services - The trend of personalized, stress-free holidays creates an opportunity for businesses to offer tailored experiences and services.
2. Curated Gifting - The trend of curated, bespoke gifting presents an opportunity for businesses to offer personalized shopping experiences and a wider range of customized gifts.
3. At-home Entertaining - The trend of at-home entertaining due to the pandemic creates an opportunity for businesses to provide tailored holiday hosting kits that cater to smaller gatherings.
Industry Implications
1. Hospitality - The hospitality industry can incorporate holiday concierge services as part of their guest experience to provide an added level of personalization and convenience.
2. E-commerce - E-commerce businesses can provide curated gifting options and personalized shopping experiences to cater to customers' unique needs and preferences.
3. Consumer Goods - Consumer goods companies can provide holiday hosting kits that cater to smaller gatherings and are tailored to customers' preferences, allowing for a stress-free entertaining experience.
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