Festive Cocktail Concierges

The Cutwater Holiday Concierge Supports Seamless Seasonal Entertaining

Hosting gatherings during the holidays can be stressful and in recognition of this, Cutwater is introducing the Cutwater Holiday Concierge service. This call center and dedicated digital response team is designed to share useful tips and tricks for entertaining during the holiday season.

Recently, the spirits-based canned cocktail brand commissioned a survey that found that "over half of spirits drinkers (57%) think it's hard to satisfy everyone's cocktail preferences when hosting and, moreover, that hosts find it hard to make a quality cocktail at home (53%.)" The Cutwater Holiday Concierge, or 1-833-DRINK-CW, helps to solve common pain points, and provides adults with the chance to win great prizes, including a home bar makeover worth $10,000.

Personalized Holiday Entertaining
The Cutwater Holiday Concierge service provides personalized tips and tricks for entertaining during the holiday season.
Streamlined Cocktail Hosting
Cutwater's dedicated call center and digital response team offer assistance in making quality cocktails at home.
Canned Cocktail Convenience
The survey conducted by Cutwater reveals a demand for ready-made cocktails to simplify hosting gatherings during the holidays.

Sectors Adopting This

Beverage
The cocktail industry can capitalize on personalized cocktail services to enhance customer experience.
Hospitality
Hotels and event venues can benefit from offering streamlined cocktail hosting services as part of their event packages.
Home Decor
The home decor industry can tap into the trend by promoting home bar makeovers for hosting holiday gatherings.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 28%
Activity 42%
Freshness 22%

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