Perfect Corp. and UK skincare brand No7 came together to create a personalized foundation shade finder and analysis tool that provides unique recommendations based on a user's skin needs and skin tone. Leveraging artificial intelligence and augmented reality technology, the beauty tool taps into big data and a virtual experience to provide perfect makeup shade matches.
The virtual try-on foundation matching diagnostic solution powered by Perfect Corp.’s AI Foundation Shade Finder Technology responds to changing consumer preferences and behaviors. "At No7, we’re responding to ever-increasing consumer demand for personalization and the accelerated shift to digital beauty behaviours due to the global pandemic," says Kiran Sandhu, Global Innovation Manager at No7 Beauty Company.
With this highly accurate tool, beauty consumers can instantly try on their suggested shade and experiment with other options.
What's Driving This Trend
- Personalized Makeup Shade Finder
- The convergence of AI and augmented reality technology enables personalized makeup shade finder tool to provide unique recommendations based on a user's skin needs and tone.
- Virtual Try-on Foundation Matching
- Virtual try-on foundation matching diagnostic solution gains traction as beauty consumers shift to digital beauty behaviors due to the global pandemic.
- Big Data Analytics in Beauty Industry
- The use of big data analytics technology in beauty industry offers opportunities to create personalized makeup products and services.
Who This Affects Most
- Beauty
- The beauty industry can leverage AI and augmented reality technology to offer personalized makeup shade finder tools, virtual try-on options, and big data analytics solutions to attract beauty consumers.
- Technology
- Technology companies can develop and offer AI-powered makeup tools and big data analytics solutions for the beauty industry to serve the growing demand for personalized beauty products and services.
- Retail
- Retail companies can integrate AI-powered makeup tools and virtual try-on options into their business strategy to enhance their digital shopping experience and boost sales in the beauty industry.
