With so many aesthetic factors to consider when choosing a new complexion product—like shade and finish—Erborian teamed up with Perfect Corp. to launch the Find Your Match experience for its new CC Crème. With this partnership, Erborian is bringing Perfect Corp.’s Virtual Try-On technology to TikTok, empowering beauty consumers to make confident choices by seeing how different products appear on their skin with AI and AR.
This experience realistically applies makeup shades directly to a user's face in real time to visibly demonstrate the differences between the light new CC Crème, medium BB Crème, and full Super BB. Once a shade has been selected, it's virtually and seamlessly applied across the entire face for a fun, highly personalized, and mess-free shade match experience.
Key Themes Behind This Trend
- Virtual Try-on Technology
- The use of AI and AR in virtual try-ons redefines consumer interaction by allowing users to visualize cosmetic products in real-time, enhancing online shopping experiences.
- Social-first Marketing Strategies
- Leveraging platforms like TikTok for launching interactive campaigns engages a younger, tech-savvy demographic through familiar social channels.
- Personalized Beauty Solutions
- Customization in beauty products through technology addresses individual consumer preferences, leading to more satisfying and targeted product offerings.
Where This Applies
- Beauty and Cosmetics
- The integration of virtual try-on technologies in the beauty industry creates possibilities for personalized shopping experiences that boost consumer confidence in product choices.
- Augmented and Virtual Reality
- Advancements in AR and VR present new avenues for businesses to create immersive and interactive experiences that enhance consumer engagement.
- Social Media Platforms
- The increasing use of social media as a direct marketing tool opens up opportunities for brands to connect dynamically and creatively with audiences.
