Top 100 Cosmetics Trends in November

From AI-Powered Facial Services to Acne Treatment Primers

— November 22, 2025 — Fashion
The November 2025 cosmetics range spotlights powerful formulations, convenience-focused beauty tech, and clever marketing collaborations.

Many skincare brands are currently pivoting and marketing toward active individuals. For example, e.l.f. Beauty joined forces with professional soccer player Jess Carter of NJ/NY Gotham FC and the England national team. The resulting 'Show Yourse.l.f.' film series centers on empowerment in sport. Elsewhere, CeraVe announced that it will be the NBA's Official Skincare and Haircare Partner. The company will enhance the sports-going activity with original content, immersive fan experiences, and nationwide retail integrations.

In terms of beauty tech, the November 2025 cosmetics round-up spotlights convenience-focused devices like the Shark FacialPro Glow, which claims to deliver results in just 10 minutes, and the full-spectfum light therapy device known as FAQ 502.
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Score
Popularity
Activity
Freshness
100
Skin Brightening Cleansers
Skin Brightening Cleansers
Medik8 Surface Radiance Cleanse Delivers Brighter, Smoother Skin
<
99
Multi-Action Soothing Serums
Multi-Action Soothing Serums
DefenAge's 7X Calming Complex Tackles Inflammaging
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98
Instant Bronzing Body Creams
Instant Bronzing Body Creams
Volition Beauty Presents the Getaway Glow Sculpting Body Cream
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97
Dermatologist-Recommended Skincare Brand Collabs
Dermatologist-Recommended Skincare Brand Collabs
CeraVe x NBA Form a Multiyear Partnership
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96
Holiday Fragrance Gift Sets
Holiday Fragrance Gift Sets
Ellis Brooklyn Unveils Its Holiday 2025 Fragrance Collection
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95
Skin-Smoothing Toners
Skin-Smoothing Toners
Thayers 2% AHA Toner Refines and Resurfaces for Radiant, Bare Skin
<
94
K-Beauty Branding Initiatives
K-Beauty Branding Initiatives
Vitabrid C12 Boasts the Tan Tan Skin Trend
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93
Oncology-Safe Products
Oncology-Safe Products
Naturopathica Expands Oncology Care Through Spa-Hospital Collaboration
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92
Multifunctional Anti-Blemish Skincare
Multifunctional Anti-Blemish Skincare
URIAGE's HYSÉAC Collection Targets Blemishes & Clogged Pores
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91
Organic Personal Care Brands
Organic Personal Care Brands
Ella & Eden is Available Through Major Online Retailers
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90
Biotech-Powered Brightening Serums
Biotech-Powered Brightening Serums
Ourself's Complexion Brightening Serum Tackles Discoloration
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89
Buildable Jelly-Style Lip Tints
Buildable Jelly-Style Lip Tints
Narins Beauty Debuts a New Product Dubbed BunBun Lip Jelly Tint
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88
Color-Matching Beauty Devices
Color-Matching Beauty Devices
The BoldHue Starter Kit Makes Persoanlized Foundation in Minutes
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87
Social-First Shade Match Campaigns
Social-First Shade Match Campaigns
Erborian's Find Your Match Experience Launched on TikTok
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86
Clean Vitamin C Serums
Clean Vitamin C Serums
The MyCHELLE Perfect C™ Serum 17% is Cruelty-Free and Effective
<
85
Sophisticated Two-Product Skincare Systems
Sophisticated Two-Product Skincare Systems
Delavie Sciences Debuts the layerOne Skincare System
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84
Skin-Activating Body Treatments
Skin-Activating Body Treatments
Cetaphil Launched the Skin Activator Hydrating & Firming Line
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83
All-Day Sun Care Systems
All-Day Sun Care Systems
SONNI's SunDay / SunDown System Protects and Restores Skin
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82
Hydration-Focused Scalp Serums
Hydration-Focused Scalp Serums
Blossom Essentials Debuts the Essential Hydration Scalp Serum
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81
Mindful Skincare Programs
Mindful Skincare Programs
Tatcha and Open Launched a Guided Program on World Mental Health Day
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80
Beef Tallow-Based Skincare Lines
Beef Tallow-Based Skincare Lines
Moo Elixir Blends a Traditional Ingredient with Modern Science
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79
Cushioned Grip Lip Liners
Cushioned Grip Lip Liners
The Easy Way Lip Liner by Tilt Beauty Makes Beauty More Accessible
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78
Mystery Cartoon Bodycare
Mystery Cartoon Bodycare
Scooby-Doo x Lush Shares a New Scent Inspired by Scooby Snacks
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77
Scientifically Backed Luxury Creams
Scientifically Backed Luxury Creams
CellCosmet Recently Debuted the Brightener-XT Cream
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76
Arab-Inspired Jelly Face Mists
Arab-Inspired Jelly Face Mists
AÏZA Cloud Burst Freshens Skin with Rosewater & Frankincense
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75
Novel-Inspired Makeup Capsules
Novel-Inspired Makeup Capsules
KimChiChic Beauty Debuts New Line, Inspired by Kim Chi's Novel
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74
In-Shower Body Balms
In-Shower Body Balms
The Fragrance-Free Hanni Splash Salve is National Eczema Association Accepted
<
73
Haute Beauty Advent Calendars
Haute Beauty Advent Calendars
The Boozyshop Advent Calendar Comes with 26 Products in Total
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72
Stage-Approved Rouge Lipstics
Stage-Approved Rouge Lipstics
Christian Dior Presents the Rouge Dior On Stage Lipstick
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71
Witchy Nail Design Collections
Witchy Nail Design Collections
Kiss x Wicked: For Good Shares Styles Inspired by the World of Oz
<
70
Wearable Light-Emitting Diodes
Wearable Light-Emitting Diodes
LED Esthetics' Glotech™ Minis is for At-Home Use
<
69
Gourmand Date Fragrances
Gourmand Date Fragrances
Skylar's Double Dates Eau de Parfum Celebrates a Top Californian Crop
<
68
Multifunctional Design-Led Skincare
Multifunctional Design-Led Skincare
Aeston West Skincare Supports the Skin's Underlying Systems
<
67
Advanced Corrective Moisturizers
Advanced Corrective Moisturizers
The MGF Age Renewal Cream Reduces Thinning Skin & Dry Patches
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66
Naturally Inspired Lip Balms
Naturally Inspired Lip Balms
Starface Star Balm Comes in Two New Flavors
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65
Comforting Chocolate-Beverage-Inspired Masks
Comforting Chocolate-Beverage-Inspired Masks
LANEIGE Drops its Hot Cocoa Lip Sleeping Mask
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64
Fragrance-Focused Innovation Challenges
Fragrance-Focused Innovation Challenges
Indovinya Runs an Open Call for the Personal Care Industry
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63
Artful Americana Fragrances
Artful Americana Fragrances
Dossier Made Its First Celebrity Fragrance, Lost Americana, with mgk
<
62
Vetiver-Inspired High-End Perfumes
Vetiver-Inspired High-End Perfumes
Guerlain Introduces the Vétiver Fauve Scent
<
61
Heroic Skincare Serum Campaigns
Heroic Skincare Serum Campaigns
The Lancôme Skin Idôle 3 Serum Supertint Ad Stars Emma Chamberlain
<
60
Affordable Holiday Makeup Kits
Affordable Holiday Makeup Kits
Revlon Canada Introduced Limited-Edition Holiday Kits
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59
Plush-Inspired Perfumes
Plush-Inspired Perfumes
Three Squishmallows Fragrances Debuted with Mood-Boosting Scents
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58
Boundary-Blurring Perfume Capsules
Boundary-Blurring Perfume Capsules
Balenciaga Explores Perfumery Methods & Modern Scent Creation
<
57
Skin-Soothing Jelly Mists
Skin-Soothing Jelly Mists
laundryou's Clean Face Solid Mist is a Spray-On Hydrating Gel
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56
High-Performance Sensitive Skincare
High-Performance Sensitive Skincare
Amoureux Beauty's Formulas Deliver Results for Reactive Skin
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55
Multi-Action Skincare Devices
Multi-Action Skincare Devices
The SUPERFORM Galvanic Booster Enhances Product Absorption & More
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54
Musky Floral Fragrances
Musky Floral Fragrances
Kayali Musk | 12 is a Revived, Cult-Favorite Eau de Parfum
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53
Skincare-Focused Plant Varieties
Skincare-Focused Plant Varieties
RIMAN Secures 20-Year USDA Plant Variety Protection
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52
Heat-Activated Hair Stylers
Heat-Activated Hair Stylers
Joico's Dream Blowout Glass Delivers 72-Hour Frizz Control
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51
Vibrant Vanilla Bean Fragrances
Vibrant Vanilla Bean Fragrances
Louis Vuitton Debuts the 'Fantasmagory' Fragrance
<
50
Playlist-Paired Body Washes
Playlist-Paired Body Washes
Slate Body Turns Daily Hygiene into a Sensorial Escape
<
49
Cozy Dramedy Skincare
Cozy Dramedy Skincare
Bliss x Gilmore Girls Inspires Millennial & Gen X Nostalgia
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48
Mouthwatering Cake Fragrances
Mouthwatering Cake Fragrances
Buttercream Haze by The 7 Virtues Has Notes of Frosting and Rum
<
47
Spritzable Jelly Mists
Spritzable Jelly Mists
Solawave's Refreshing Jelly Mist Hydrates, Protects & Balances Skin
<
46
Romance Series Makeup Capsules
Romance Series Makeup Capsules
NYX Drops its Vibrant and Shimmery 'NYX Bridgerton Collection'
<
45
Accessorized Cleansing Mists
Accessorized Cleansing Mists
Glow Hub's Hand Cleansing Mists Come with a Keychain & Stickers
<
44
Fashion Label Beauty Collections
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
<
43
Culinary Skincare Fusion
Culinary Skincare Fusion
Sweet Fire Cafe X La Mer Blend Blending Culinary Delights with Skincare
<
42
Men's Temporary Nails
Men's Temporary Nails
Talons are World's First Designer Nails Engineered for Men
<
41
Dual-Sugar Fragrances
Dual-Sugar Fragrances
Skylar Black Sugar is an Indulgent Limited-Edition Scent
<
40
Acne Treatment Primers
Acne Treatment Primers
DayPrimeRx is the First Prescription Acne Treatment & Blurring Primer
<
39
Dermocosmetic Firming Creams
Dermocosmetic Firming Creams
Reversa Unveils Its Neck and Décolleté Smoothing and Firming Cream
<
38
Perfume-Inspired Hand Sanitizers
Perfume-Inspired Hand Sanitizers
Candier's Hand Sanitizer Boasts Perfume-Like Fragrances
<
37
Plumping Jelly Mists
Plumping Jelly Mists
By AVA x NuTexture Hydra Jello Face Mist is Touted as a To-Go Collagen Mask
<
36
Holiday Film Makeup Collabs
Holiday Film Makeup Collabs
ColourPop x The Grinch Drop a Limited-Edition Collection
<
35
Life Stages-Focused Beauty Brands
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
<
34
In-Stream Shoppable Experiences
In-Stream Shoppable Experiences
e.l.f. Cosmetics Launched a Live-Shopping Element on Twitch
<
33
Soccer Athlete-Starring Beauty Campaigns
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
<
32
Cooling Hydrogel Eye Patches
Cooling Hydrogel Eye Patches
Rhode Expands Its Skincare Line With Launch of Peptide Eye Prep
<
31
Soak-Off Nail Gels
Soak-Off Nail Gels
Bio Sculpture's Colour Builder Gel is Designed for Professionals
<
30
Bakery-Style Bodycare Pop-Ups
Bakery-Style Bodycare Pop-Ups
The Joonbyrd Joy Bakehouse Shares Treats & Product Samples
<
29
Award-Winning Bodycare Brands
Award-Winning Bodycare Brands
Tree Hut is Expanding Its Presence to the Canadian Market
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28
Hydrating Hair Fragrances
Hydrating Hair Fragrances
Emi Jay Launches Toasted Sugar Aura Hair + Body Mist
<
27
AI-Powered Facial Services
AI-Powered Facial Services
Apeer Beauty Developed a Tech-Backed Bespoke Skin Treatment
<
26
Social Connection Fragrances
Social Connection Fragrances
emotiOn by dsm-firmenich is a Scent That Brings People Together
<
25
Gen Z Cosmetic Brands
Gen Z Cosmetic Brands
Myntra and SUGAR Cosmetics Partner to Launch Molten Beauty
<
24
K-Beauty Pop-Ups
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
<
23
Smoky BBQ Deodorants
Smoky BBQ Deodorants
Pitmaster Deodorant Shares the Essence of Tending to the Grill
<
22
Accessible Makeup Palettes
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
<
21
Full-Spectrum Red Light Therapy Devices
Full-Spectrum Red Light Therapy Devices
FAQ 502 Mimics the Sun’s Natural Healing Wavelengths
<
20
K-Beauty-Inspired Skincare Ranges
K-Beauty-Inspired Skincare Ranges
Herbalife HL/Skin Features Five Products in Three Categories
<
19
Enchanting Body Washes
Enchanting Body Washes
Olay x Wicked: For Good Serum Body Washes Celebrate the Magic Within
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18
Cloud-Like Foaming Cleaners
Cloud-Like Foaming Cleaners
The BYOMA Foaming Rice Deep Cleanser Has an Ultra-Radiant Finish
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17
Dramatic Length-Lifting Mascaras
Dramatic Length-Lifting Mascaras
L'Oréal Paris Unveils the 'Extensionist Mascara' for 2026
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16
Seasonal Shopping Occasions
Seasonal Shopping Occasions
Sephora Canada Spotlights Must-Haves for the Sephora Savings Event
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15
Glow-Boosting Gen Alpha Skincare
Glow-Boosting Gen Alpha Skincare
Yes Day Was Co-Created by 13-Year-Old Coco Granderson
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14
Plush Beauty Keychains
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
<
13
Ageing-Friendly Supplements
Ageing-Friendly Supplements
Wellbel’s Women’s 40+ Supplement Targets Hair, Skin, and Nail Health
<
12
Holiday Body Care Launches
Holiday Body Care Launches
Soft Services Unveils Two Holiday Launches with Sephora + D.S. & Durga
<
11
Hybrid Body Care Brands
Hybrid Body Care Brands
Hybrid Body Care Brand HedgeLeap Redefines Fragrance and Skincare in One
<
10
Sensorial Full-Body Skincare
Sensorial Full-Body Skincare
The Fenty Skin Body Collection Indulges the Skin & Senses
<
9
Ingredient-Focused Skincare Books
Ingredient-Focused Skincare Books
Ingredients by The Ordinary Helps Consumers Understand Formulas
<
8
Mood-Focused Sprays
Mood-Focused Sprays
MoodScentz by Wizard Wellness Debuts as First Science-Backed Scent Sprays
<
7
Spa-Level Skincare Devices
Spa-Level Skincare Devices
The Shark FacialPro Glow Delivers Results in Just 10 Minutes
<
6
Buildable Cream Eye Shadows
Buildable Cream Eye Shadows
MERIT Launches Solo Shadow Sheen, A Modern Take on ’90s Shimmer
<
5
XL Makeup Primer Jugs
XL Makeup Primer Jugs
E.l.f. Cosmetics Releases a Jumbo-Sized Version of its Power Grip Primer
<
4
Immersive Luxury Cosmetics Pop-Ups
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
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3
Designer Cosmetics Collabs
Designer Cosmetics Collabs
The MERIT X Brandon Maxwell Collab Brings a Signature Bag and Lip Blush
<
2
Immersive Multi-Brand Beauty Pop-Ups
Immersive Multi-Brand Beauty Pop-Ups
Sephora Partners with Amorepacific for 'Seoul in the City'
<
1
Viral K-Beauty Pop-Ups
Viral K-Beauty Pop-Ups
Anua Hosted its 'City of Glow' Pop-Up in L.A.
<