The November 2025 cosmetics range spotlights powerful formulations, convenience-focused beauty tech, and clever marketing collaborations.
Many skincare brands are currently pivoting and marketing toward active individuals. For example, e.l.f. Beauty joined forces with professional soccer player Jess Carter of NJ/NY Gotham FC and the England national team. The resulting 'Show Yourse.l.f.' film series centers on empowerment in sport. Elsewhere, CeraVe announced that it will be the NBA's Official Skincare and Haircare Partner. The company will enhance the sports-going activity with original content, immersive fan experiences, and nationwide retail integrations.
In terms of beauty tech, the November 2025 cosmetics round-up spotlights convenience-focused devices like the Shark FacialPro Glow, which claims to deliver results in just 10 minutes, and the full-spectfum light therapy device known as FAQ 502.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
