Ellis Brooklyn Unveils Its Holiday 2025 Fragrance Collection
Georgia Wray Norsten — October 9, 2025 — Fashion
References: instagram & ellisbrooklyn
Ellis Brooklyn is closing out 2025 with a lineup that perfectly balances modern luxury, playful nostalgia, and gender-inclusive artistry. The new fragrance launches and holiday gift sets include the much-anticipated 'Vanilla Man' eau de parfum and an array of limited-edition duos featuring the brand’s most beloved scents -- all crafted with Ellis Brooklyn’s signature clean, sustainable ethos.
Leading the season is Vanilla Man, a modern interpretation of vanilla that swaps sweetness for depth. Notes of bergamot peel, clary sage, and smoky vetiver create a sophisticated, spicy warmth that defies convention. Complementing the fragrance is 'Worth Avenue,' a luminous, ocean-kissed scent inspired by coastal elegance, blending sea salt, mandarin, and creamy sandalwood for an effortlessly refined finish.
For the gifting season, Ellis Brooklyn offers several thoughtfully curated sets. The 'Apple Love Gift Set' celebrates its cult-favorite gourmand fragrance with a 50ml eau de parfum and travel spray pairing. At the same time, the 'Dessert Duo' captures the brand’s indulgent side with mini sizes of 'Vanilla Milk' and Apple Love. Meanwhile, the 'Beach Club Mini Duo' -- featuring 'Miami Nectar' and 'Salt' -- bottles endless summer nostalgia in TSA-ready form.
Image Credit: Ellis Brooklyn
Leading the season is Vanilla Man, a modern interpretation of vanilla that swaps sweetness for depth. Notes of bergamot peel, clary sage, and smoky vetiver create a sophisticated, spicy warmth that defies convention. Complementing the fragrance is 'Worth Avenue,' a luminous, ocean-kissed scent inspired by coastal elegance, blending sea salt, mandarin, and creamy sandalwood for an effortlessly refined finish.
For the gifting season, Ellis Brooklyn offers several thoughtfully curated sets. The 'Apple Love Gift Set' celebrates its cult-favorite gourmand fragrance with a 50ml eau de parfum and travel spray pairing. At the same time, the 'Dessert Duo' captures the brand’s indulgent side with mini sizes of 'Vanilla Milk' and Apple Love. Meanwhile, the 'Beach Club Mini Duo' -- featuring 'Miami Nectar' and 'Salt' -- bottles endless summer nostalgia in TSA-ready form.
Image Credit: Ellis Brooklyn
Trend Themes
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Gender-inclusive Fragrances — Fragrance brands are expanding their offerings with scents that defy traditional gender norms, appealing to a broader spectrum of consumers seeking unique and personal olfactory experiences.
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Clean and Sustainable Perfumes — The demand for products with sustainable and environmentally friendly ingredients is prompting fragrance companies to adopt cleaner formulations and ecologically conscious packaging.
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Nostalgic-inspired Scents — Nostalgia-driven scents are gaining popularity, with brands crafting fragrances that evoke personal memories and emotions through familiar and comforting elements.
Industry Implications
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Luxury Goods — The luxury goods industry is embracing innovative fragrance combinations that blend traditional luxury with modern sensory experiences, enhancing personalization in product offerings.
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Eco-friendly Beauty — Eco-friendly beauty is at the forefront of innovation, with fragrance brands leading by showcasing commitment to sustainability and clean ingredients in their product lines.
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Travel and Leisure — The travel and leisure industry is increasingly influenced by fragrances that evoke the essence of destinations, creating opportunities for partnerships and fragrance-inspired travel experiences.
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