Dossier Made Its First Celebrity Fragrance, Lost Americana, with mgk
Laura McQuarrie — October 3, 2025 — Pop Culture
References: trydossier & vice
Dossier, the designer-inspired perfume brand known for creating and selling premium scents without excessive markups, announced its first-ever celebrity fragrance, Lost Americana. Developed with mgk and inspired by the artist's Lost Americana album of the same name, the genderless fragrance expands Dossier's Originals line with a scent that's rich, earthy and spicy.
Initially, the nostalgic, 90s-inspired eau de parfum opens with a swirl of smoky incense and sweet almond, lifted by a flirtatious kick of pink pepper and an intangible note of “love.” As it settles, warm spices and rich resins melt into a smooth base of suede, chocolate, and vanilla, conjuring long-forgotten memories of vintage velvet chokers, dimly lit cafes, and after-hours mixtapes.
Initially, the nostalgic, 90s-inspired eau de parfum opens with a swirl of smoky incense and sweet almond, lifted by a flirtatious kick of pink pepper and an intangible note of “love.” As it settles, warm spices and rich resins melt into a smooth base of suede, chocolate, and vanilla, conjuring long-forgotten memories of vintage velvet chokers, dimly lit cafes, and after-hours mixtapes.
Trend Themes
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Celebrity-collaborative Fragrances — The rise of celebrity-collaborations in fragrance creation offers a fresh avenue to engage fans by merging scent experiences with celebrity personas.
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Genderless Fragrance Movement — An increasing shift towards gender-neutral fragrances broadens market appeal and challenges traditional gender norms in the perfume industry.
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Nostalgia-inspired Scent Profiles — Crafting fragrances that evoke specific eras or cultural moments taps into consumer desires for personalized, memory-driven scent experiences.
Industry Implications
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Personalized Perfume Industry — Developing personalized and memory-driven fragrances unlocks opportunities for tailored scent solutions that resonate on a personal level.
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Celebrity-branded Merchandise — Expanding celebrity brands into perfume offers new revenue streams while enhancing brand storytelling through sensory experiences.
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Gender-neutral Beauty Products — Creating inclusive and gender-neutral beauty and fragrance products aligns with evolving consumer values focused on diversity and inclusivity.
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