Romance Series Makeup Capsules

NYX Drops its Vibrant and Shimmery 'NYX Bridgerton Collection'

NYX Professional Makeup introduces the limited-edition 'NYX Bridgerton Collection,' a capsule inspired by the elegance and visual richness of the Regency period portrayed through the series, and then reinterpreted into a contemporary perspective. Drawing from the distinctive aesthetic of the acclaimed Netflix series, the collection blends period-inspired artistry with modern formulations and finishes.

Featuring "refined blush palettes, radiant highlighters, shimmering eyeliners, and glosses with a luminous finish, each product reflects the color and texture of opulent 18th-century style while maintaining NYX’s accessible, trend-driven approach." Overall, the range is designed to allow for both subtle enhancement and more expressive, statement-making looks.

The collection takes particular inspiration from Netflix’s upcoming fourth season of Bridgerton, which continues to explore themes within high society. Through its thoughtful palette and finishes, the Bridgerton Collection aims to capture the show’s atmosphere of refined drama and contemporary allure.

Image Credit: NYX

Regency-inspired Cosmetics
The fusion of Regency-era aesthetics with contemporary makeup allows companies to create nostalgic yet modern beauty products.
Limited-edition Collections
Exclusive themed makeup capsules tap into consumer desire for collectible and time-sensitive beauty offerings.
Series-driven Beauty Products
Collaborations between popular media franchises and beauty brands result in themed products that resonate with dedicated fan bases.

Industries Being Reshaped

Beauty and Personal Care
The integration of period-inspired design into product lines offers beauty brands a way to stand out in a crowded market.
Entertainment Merchandise
Cross-industry collaborations with iconic television series expand the reach of media franchises into everyday consumer products.
Luxury Goods
Leveraging historical and cultural inspirations allows for the creation of high-end products with storytelling elements.
SCORE
7.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 79%
Freshness 64%

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