Ingredients by The Ordinary Helps Consumers Understand Formulas
Laura McQuarrie — October 15, 2025 — Marketing
References: theordinary & cosmeticsbusiness
The Ordinary has officially released its first-ever physical product that's not a beauty formulation, Ingredients, and it's the brand's first-ever book, designed to simplify skincare education for consumers.
The Ordinary is known for affordable, ingredient-focused formulations like the best-selling 'GF 15% Solution' and the 'Azelaic Acid Suspension 10%,' and understanding the what, when, and why behind each skincare product is foundational to getting the most out of the brand's quality, results-driven offerings.
With Ingredients, consumers can flip through the pages of the hardcover coffee table book to discover the best ingredients for common skin concerns like acne and sensitivity, and challenge their beliefs about certain ingredients and claims that are widely accepted and perpetuated by the beauty industry at large.
The Ordinary is known for affordable, ingredient-focused formulations like the best-selling 'GF 15% Solution' and the 'Azelaic Acid Suspension 10%,' and understanding the what, when, and why behind each skincare product is foundational to getting the most out of the brand's quality, results-driven offerings.
With Ingredients, consumers can flip through the pages of the hardcover coffee table book to discover the best ingredients for common skin concerns like acne and sensitivity, and challenge their beliefs about certain ingredients and claims that are widely accepted and perpetuated by the beauty industry at large.
Trend Themes
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Educational Skincare Publications — A growing consumer interest in ingredient literacy is driving demand for educational materials that demystify complex skincare formulations.
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Transparency in Beauty Products — There is an increasing emphasis on transparency within the beauty industry, encouraging brands to offer detailed information about the active components in their products.
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Individualized Skincare Regimens — Personalized skincare approaches are gaining traction as consumers seek tailored solutions addressing specific skin concerns informed by the latest ingredient knowledge.
Industry Implications
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Publishing — The convergence of beauty and publishing industries presents innovative opportunities for informative content aimed at skincare education.
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Cosmetic Manufacturing — Evolving consumer preferences for transparency and specificity are prompting manufacturers to refine product offerings to align with educated consumer bases.
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E-learning Platforms — Integrating academic rigor with consumer-friendly content, e-learning platforms could enter the beauty education space by offering digital courses that expand on ingredient-focused subjects.
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