Pizza Hut Canada teamed up with Trivial Pursuit to remix a classic game and introduce Pizza Pursuit for pizza lovers. This digital trivia game challenges players to put their knowledge to the test and compete for their chance to win many great prizes.
To play, customers begin by purchasing a pizza from Pizza Hut, scanning the QR code on their medium pizza box, Triple Treat Box, box topper or purchase receipt using their smartphone. There are large cash prizes to be won, as well as a Primavera 50 Red Vespa, coupons, pizza deals and much more.
The themed trivia game for pizza lovers is now available in five markets, including Canada, Brazil, El Salvador, UK and South Africa.
Why This Trend Is Growing
- Pizza-themed Trivia Games
- Opportunity for restaurants and food chains to gamify their menu and offer interactive quizzes for customers to win prizes.
- Digital Scavenger Hunt Promotions
- Potential for brands to incorporate scavenger hunts within their digital campaigns to generate buzz and customer engagement.
- QR Code Gamification
- QR codes can be used in creative ways to engage customers and turn marketing campaigns into interactive experiences.
Industries Being Reshaped
- Food and Beverage
- Opportunity for restaurants to create engaging experiences for customers that go beyond traditional dining experiences.
- Marketing and Advertising
- Brands can incorporate gamification and interactive experiences into their marketing campaigns to boost customer engagement.
- Mobile Technology
- QR codes and smartphones enable brands to create immersive experiences for customers and generate buzz through interactive campaigns.
