Samsung has unveiled a newly built "tech playground" at Selfridges London that encourages shoppers to explore the brand's expansive electronics collection. The highly-immersive retail experience is located on the ground floor of the popular London-based store.
Created by branding studio Dalziel & Pow, the interactive retail experience invites customers to try out a wide range of Samsung products, including the brand's TVs, smartphones, and tablets. As for the space's design, various sustainable materials were utilized alongside stylish detailing, giving the "playground" a distinctly contemporary aesthetic.
“Having this great new space to show off our amazing technologies makes us confident customers will love the interaction and expertise we have on offer. So, whether it’s fridges or phones, we’ve got it covered," said Mark Seaman, Senior Director of New Business Development at Samsung Electronics UK.
Image Credit: Samsung