Samsung and advertising agency BBH Singapore worked with a series of designers and miniature model artists from around the world to create a series of virtual appliance showrooms that can be accessed on Instagram. These virtual shops serve to replace traditional department stores, which are on the decline, and help to reach a younger subset of consumers.
The shoppable experience unfolds on the @SamsungThailand account and it invites social media users to browse curated styles like Dark Academia and Eclectic Nostalgic; while the former features walls of books, quiet corners, soft fabrics and rich hues, the latter expresses a different theme with framed works of art, "curated clutter" and a mix of patterns, prints and antiques. Everything from soundbars to fridges are also featured in these aesthetically pleasing virtual showrooms.
What Makes This Trend Stand Out
- Virtual Shopping
- The rise of virtual appliance showrooms demonstrates a trend towards more immersive and interactive online shopping experiences.
- Social Media Marketing
- Using platforms like Instagram as a virtual shopping destination shows how social media is becoming a key player in the retail industry.
- Customized Shopping
- By offering consumers curated styles and themed collections, virtual appliance showrooms highlight a trend towards more personalized and tailored shopping experiences.
Sectors Adopting This
- Retail
- The decline of traditional department stores and rise of virtual appliance showrooms indicate a potential shift towards a more online-focused retail industry.
- Advertising
- The creation of these virtual showrooms in collaboration with an advertising agency highlights the increasing role that advertising plays in shaping retail experiences.
- Art and Design
- Partnering with designers and miniature model artists to create these virtual showrooms showcases an opportunity for collaboration between the retail industry and the art and design community.
