As more consumers opt to shop online, washing and dryer machine company Whirlpool is helping consumers seamlessly find appliances with the launch of the Whirlpool Virtual Showroom. The new feature is available on Pinterest and allows users to tour different laundry spaces with a 360-degree view.
According to Pinterest, its users in the United States are 1.3 times more likely to make a household appliance purchase online than the general population. The brand ads that "12 million monthly Pinners are actively looking to remodel their home and 14 million are searching for kitchen appliances."
Whirlpool brand senior manager Nelly Martinez said in a statement, “With all that consumers already balance in their lives, making time to visit their local appliance store can be challenging. That’s why we’re so excited to partner with Pinterest to offer a virtual showroom that transports shoppers to an immersive experience as if they were in the showroom itself."
Image Credit: Whirlpool/Pinterest
What's Driving This Trend
- Virtual Showroom Experience
- Leverage virtual reality to create immersive shopping experiences for consumers.
- Online Shopping for Appliances
- Develop online platforms to assist consumers in purchasing appliances without the need for physical stores.
- 360-degree Views
- Incorporate 360-degree views into virtual showrooms for consumers to explore products from all angles, highlighting features in detail.
Who This Affects Most
- Home Appliances
- Home appliances industry could leverage Virtual showrooms to create better shopping experiences for customers.
- E-commerce Platforms
- E-commerce platforms could create a better user experience by incorporating virtual showrooms into their catalogs.
- Digital Marketing
- Digital Marketing agencies could partner with e-commerce brands to offer virtual showrooms as part of holistic marketing campaigns.
