LG Laundry Love Lab Sponsored by OkCupid Picks Perfect Machines
Laura McQuarrie — October 21, 2021 — Art & Design
References: LGLaundryLoveLab & prnewswire
The LG Laundry Love Lab sponsored by OkCupid is an interactive quiz that pairs people to the perfect laundry appliance based on their personal habits, style and laundry needs. Based on data from OkCupid, "singles on OkCupid who said they do their laundry themselves received more than 70 percent more conversations, almost 60 percent more likes, and five percent more matches than people who had someone else do their laundry."
The quiz tackles the topic of laundry in a fun way and it helps people discover appliances from the LG Laundry Love Lab Product Suite such as TurboWash front-load washers, the vertical WashTower and top-load impeller or agitator models.
To support people on their journey, LG tasked comedian Phoebe Robinson with taking on the role of the "Love Guru."
The quiz tackles the topic of laundry in a fun way and it helps people discover appliances from the LG Laundry Love Lab Product Suite such as TurboWash front-load washers, the vertical WashTower and top-load impeller or agitator models.
To support people on their journey, LG tasked comedian Phoebe Robinson with taking on the role of the "Love Guru."
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